Position: Digital Marketing Specialist – Healthcare Focus (U.S. Market) Location: Hybrid – Bogotá Schedule: Full-time (40 hours/week) Company: Assist Point Are you passionate about digital marketing and interested in making a real impact in the healthcare sector? At Assist Point, we are looking for a Digital Marketing Specialist with a focus on the U.S. medical market. The ideal candidate is analytical, creative, and capable of leading campaigns, automations, and performance-driven strategies. Technical Requirements: - Proficient in CRM platforms such as HubSpot, Salesforce, Zoho, etc. - Experience managing AI-based marketing automation tools - Advanced knowledge of Google Ads, Meta Ads, and TikTok Ads - Skilled in Google Analytics 4 (GA4) and Google Tag Manager - Strong understanding of SEO and local SEO strategies for the U.S. market - Experience building performance reports using Looker Studio - Image and video editing skills (Canva, Adobe Suite, CapCut, or similar) - Experience with Conversion Rate Optimization (CRO) and digital funnels - Knowledge of HIPAA-compliant marketing practices and data privacy standards - English level B2+ or higher - Familiarity with review and listing platforms such as Healthgrades, Zocdoc, Yelp, and Google Business Profile What We Offer: - 40-hour work week - Hybrid work model: remote and in-office - Progressive salary increases based on performance - Opportunities to test and implement new digital tools and strategies Salary: COP $2,620,000 Job Type: Full-time Application Question(s): - What CRM platforms do you use? - What video editing programs do you use? - In a digital campaign, which kpis do you consider the most important? Experience: - Digital marketing: 2 years (Required) Language: - English (Required)