4 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Tipalti IT Recruiter @ SD Solutions | Business Administration, Human Resources, and Client Relationships ENGLISH IS A MUST! We are seeking an experienced and hands-on Marketing Operations Specialist to join our dynamic Marketing team. The Marketing Operations Specialist will play a crucial role in optimizing and streamlining our technology, database, and processes to drive efficiency, effectiveness, and overall program success. This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy/cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams. Responsibilities: Create and execute new outbound campaigns within Marketo. Troubleshoot technical issues and collaborate with the team to resolve them. Manage campaign member data, including normalization, enrichment, and validation. Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations. Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion. Ensure the alignment of technology, data, and processes to support campaign goals. Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows. Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes. Requirements: Must have 1-3 years of hands-on technical experience with marketing automation systems, Marketo, HubSpot, Eloqua, Pardot, or similar. 2-3 years of experience working within Salesforce. Strong analytical and problem-solving skills. Excellent project management and organizational abilities. Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA). Strong communication and interpersonal skills. Ability to work collaboratively in a cross-functional team. Nice to have: 3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment. Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus. What we offer: Colombian holidays off. Hybrid modality (2 days from home. - Wed, Fri) Monthly compensation of $5.5M COP Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Sales, and Other Industries Software Development and Financial Services Referrals increase your chances of interviewing at Tipalti by 2x Get notified about new Marketing Operations Specialist jobs in Medellín Metropolitan Area . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr