Get AI-powered advice on this job and more exclusive features. Position Title: Digital Marketing Specialist Location: Remote - aligned to EST working hours Hiring Partner: Primavera Talent on behalf of Olivia Macaron Monthly Salary: 2.800.000 COP to 3.900.000 COP (based on experience and qualifications) + additional benefits and performance incentives Primavera Talent is proud to partner with Olivia Macaron, a fast-growing retail brand based in Washington D.C., to find a creative and results-driven Digital Marketing Specialist. If you live and breathe digital marketing and have a passion for food and retail, this is an exciting opportunity to shape the online presence of an established, growing brand. You will be responsible for planning, executing, and optimizing digital marketing campaigns across all digital channels, helping to drive brand growth and customer engagement. Key Responsibilities: - Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns - Design, build, and maintain a strong social media presence across key platforms - Measure and report the performance of digital marketing campaigns, assessing against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on data - Brainstorm and develop new, creative growth strategies - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Evaluate emerging technologies and provide perspective for adoption where appropriate - Collaborate with external agencies and vendor partners as needed Skills and Qualifications: - BS/MS degree in marketing or a related field - Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns - Highly creative with a proven track record in identifying target audiences and devising digital campaigns that engage, inform, and motivate - Solid knowledge of website analytics tools (e.g., Google Analytics) - Experience setting up and optimizing Google Adwords campaigns - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement - Familiarity with Shopify, Canva, Google Suite, and Asana - Advanced / Professional proficiency in English Preferred Background: - Bachelor's or Master's Degree in marketing or a related field - Experience in food retail, broader retail sectors, or consumer goods is a plus - A passion for food and hospitality - being a “foodie” is highly welcomed - Flexible and creative thinker - Self-motivated and able to work independently - Strong collaborator who enjoys working with a close-knit team Compensation: 2.800.000 COP to 3.900.000 COP (based on experience and qualifications) + additional benefits and performance incentives Seniority level - Seniority level Entry level Employment type - Employment type Full-time Job function - Job function Marketing and Sales - Industries Outsourcing and Offshoring Consulting Referrals increase your chances of interviewing at Primavera Talent by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles. Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 3 weeks ago Bogota, D.C., Capital District, Colombia 6 days ago Digital Marketing / Social Media Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia 5 days ago LinkedIn Growth & Social Media Specialist - Freelance, Remote Executive Assistant & Digital Marketing Coordinator Bogota, D.C., Capital District, Colombia $800.00-$1,300.00 1 day ago Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 2 weeks ago Social Media Specialist & Instagram Content Creator Bogota, D.C., Capital District, Colombia 2 weeks ago Ads & Analytics Specialist (AI-Powered Digital Marketing) Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 4 weeks ago Social Media Expert and Graphic Designer Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr