VML Bogota, D.C., Capital District, Colombia Join or sign in to find your next job Join to apply for the Estratega de Marca y Social Media role at VML VML Bogota, D.C., Capital District, Colombia Join to apply for the Estratega de Marca y Social Media role at VML Who We Are At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R; and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Who We Are At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R; and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. ¿Te apasiona el mundo digital y tienes el don de convertir marcas en leyendas en redes sociales? ¡Entonces, esta es tu oportunidad! En VML Colombia, estamos buscando un/a Social Media Strategist con una mente brillante, una pasión inagotable por las tendencias y la habilidad de transformar ideas en campañas virales. Si eres un/a estratega nato/a, un/a creador/a de contenido adicto/a a las métricas y un/a comunicador/a excepcional, ¡queremos conocerte! ¿Cuál será tu misión? Como nuestro/a Social Media Strategist, serás el/la arquitecto/a de la presencia digital de nuestra marca. Tu objetivo principal será diseñar y ejecutar estrategias de contenido que no solo capturen la atención de nuestra audiencia, sino que también construyan relaciones duraderas y generen resultados reales. En el día a día, te encargarás de: - Ser el/la estratega maestro/a: Desarrollar e implementar estrategias de marca en social media que nos hagan destacar entre la multitud. - Crear contenido adictivo: Diseñar estrategias de contenido multiplataforma que enganchen a nuestra audiencia y la conviertan en fans incondicionales. - Liderar la orquesta creativa: Coordinar con equipos de diseño, copy y producción para crear contenido visual y textual que sea simplemente ¡WOW! - Ser el/la detective de las métricas: Monitorear y analizar el rendimiento de nuestras campañas, identificando oportunidades de mejora y optimizando cada detalle. - Cazar tendencias: Detectar y activar tendencias culturales y sociales, integrándolas de manera creativa en nuestra narrativa de marca. - Ser el/la guardián/a de la marca: Asegurar que nuestra identidad de marca brille en cada punto de contacto digital, desde social media hasta landing pages. ¿Qué necesitas para triunfar en este rol? - Experiencia: Licenciatura en Marketing, Comunicación, Publicidad o afines, y al menos 4 años de experiencia en planificación estratégica de marca y contenido digital. - Conocimiento: Sólida comprensión de branding estratégico, posicionamiento de marca, propuesta de valor y narrativa. - Habilidades: - Dominio de las principales plataformas sociales (Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter). - Experiencia en la creación de estrategias de contenido, calendarios editoriales y campañas sociales. - Capacidad para analizar métricas y resultados, generar insights y optimizar contenidos. - Conocimiento de herramientas como Meta Business Suite, Creator Studio, Hootsuite, Canva, Google Analytics, Emplifi o similares. - Alta sensibilidad estética, visión estratégica, pensamiento disruptivo y excelente redacción. - Actitud: Pasión por el mundo digital, creatividad desbordante, capacidad de trabajo en equipo y ganas de dejar tu huella en el mundo. - Nivel de inglés B2-C1 - Excelente presentación personal. ¿Estás listo/a para unirte a nuestro equipo? Si crees que tienes lo que se necesita para ser nuestro/a próximo/a Social Media Strategist Rockstar, ¡no dudes en postularte! ¡Estamos ansiosos por conocerte! We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. Seniority level - Seniority level Mid-Senior level Employment type - Employment type Full-time Job function - Job function Marketing and Sales - Industries Advertising Services Referrals increase your chances of interviewing at VML by 2x Get notified about new Brand Strategist jobs in Bogota, D.C., Capital District, Colombia. 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