Digital Marketing Paid Search (PPC) Strategist (Remote in Colombia) 4 weeks ago Be among the first 25 applicants The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This includes site research, keyword research, campaign development, optimization, and performance analysis for our clients. Successful candidates will be passionate about paid media, enjoy teaching others, and thrive in managing multiple clients. Responsibilities Lead, maintain, and optimize client accounts continually. Understand clients' goals and business objectives deeply. Create reports and presentations on campaign performance. Present strategies and optimizations effectively via in-person, video, or call. Provide internal and external updates on project status and goal alignment. Identify opportunities for growth in other marketing channels. Develop and manage paid search, paid social, and display marketing strategies. Use campaign data to recommend and implement improvements. Data Analysis and Optimization Extract insights from campaign data and identify trends. Use tools like Google, Bing, Facebook, LinkedIn, Twitter, Pinterest, and Marin Software for campaign management. Manage and adjust campaign budgets proactively. Develop creative assets including keywords, ad copy, and landing pages. Market Trends Research Stay updated on online search marketing trends and advise clients accordingly. Minimum Requirements Bachelor's Degree At least 3 years of experience in Paid Media (search and social) at a digital marketing agency Benefits Medical, Dental, Vision, Short-Term Disability, and Life insurance 401(k) plan with company match Paid time off starting at 15 days, plus holidays, sick days, and personal days Flexible Fridays Option to work remotely Mentoring and access to senior management Optional COVID-safe company gatherings Logical is an Equal Opportunity Employer. We encourage candidates from diverse backgrounds to apply, as we value different perspectives. Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting #J-18808-Ljbffr