Digital Marketing Strategist **Location**: Hybrid available **Schedule**: Full-time, Monday to Friday **Type of Contract**: Permanent **Pay Rate**: Competitive, based on experience **Description**: We are seeking a results-driven Digital Marketing Strategist to manage the entire digital marketing funnel for a well-established wellness brand based in California. This role demands a blend of creativity and data analytics to drive engagement across various platforms and optimize the entire customer journey from brand awareness to e-commerce conversions. **Key Responsibilities**: - Manage content and ads on social media platforms (TikTok, Instagram, Facebook) to drive brand engagement and awareness. - Upload, monitor, and optimize advertisements, ensuring high performance based on key metrics (clicks, views, conversions). - Track performance across the entire funnel, from social post engagement to ad performance and ultimately e-commerce sales on Shopify. - Monitor and recommend improvements for user interface (UI) and user experience (UX) on Shopify to drive higher conversion rates. - Collaborate with cross-functional teams to ensure marketing strategies align with e-commerce performance. - Provide performance reports and actionable insights for optimizing marketing funnels. **Requirements**: - Proven experience in managing social media platforms, ad campaigns, and driving conversions in an e-commerce environment. - Strong understanding of ad metrics, including CPM, CTR, ROAS, and engagement analytics. - Expertise in e-commerce platforms, particularly Shopify, with the ability to analyze and enhance user experience. - Excellent communication skills and experience collaborating across teams. Data-driven mindset, with the ability to present actionable insights for performance improvements. **Preferred Qualifications**: - Familiarity with wellness or health-related industries. - Experience with TikTok and Instagram Reels ad formats. - Knowledge of UI/UX best practices for e-commerce platforms. - and substance-free workplace to ensure the safety and well-being of all employees.** At ttg**, 'We believe in making a difference One Person at a Time,' **ttg OPT.