Direct message the job poster from VGF Management CEO & Founder at VGF Management | Expert in Nearshore Outsourcing | Empowering Businesses to Achieve Up to 50% Cost Reduction with Customized… Job Title: Marketing Operations Specialist. Reports to: Chief Marketing Officer. MISSION OF THE POSITION The Marketing Operations Specialist plays a vital role in the success of our marketing efforts by managing the infrastructure that powers our campaigns, ensures data accuracy, and enables scalable growth. This person is responsible for maintaining clear visibility into performance across channels and capturing the stories and content that bring our products to life for customers. Working closely with the CMO and the broader team, this role is both strategic and hands-on. RESPONSABILITIES Maintain and optimize data within HubSpot and Company App, including lead tagging, segmentation, source attribution, lifecycle tracking, and syncing with sales workflows. Build and manage automated lead routing to ensure Sales receives qualified leads quickly and accurately. Deliver a daily lead report to the CMO with a breakdown by brand, source, and campaign. Conduct a weekly CRM review with the CMO to flag issues with lists, explore segmentation opportunities, and resolve UTM or tracking conflicts. Campaign Performance Reporting Develop and manage dashboards tracking key metrics such as CPL, ROAS, CTR, and qualified leads. Regularly analyze data from Meta, Google, email, and organic sources to support ongoing campaign optimization. Identify and flag underperforming ad groups or channels in need of adjustment. Monitor trends to help forecast seasonal demand, content performance, and overall marketing ROI. Content Capture Spend 1–2 hours daily in the field capturing high-quality video and photo content, including behind-the-scenes footage, product use, operational activity, trade shows, and events. Organize, label, and upload raw content files daily to the shared drive. Send a daily email to Creative Manager summarizing the location, product, brand, and format of captured content. Meet daily with the CMO to align content production with campaign priorities, educational themes, and storytelling opportunities. Support event coordination and logistics for company initiatives and trade shows. Join weekly sales syncs for each Aden Company entity to report on lead volume, sources, and campaign performance. Act as a bridge between marketing campaigns and field execution, ensuring alignment on intent and outcomes. Requirements: Advanced English proficiency (C1) Proven experience with CRM platforms (HubSpot preferred) VISA is a plus Soft Skills: Creativity and innovation Analytical skills Time Management Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Outsourcing and Offshoring Consulting Referrals increase your chances of interviewing at VGF Management by 2x Digital Marketing Client Success Manager We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr