Job Overview This is an exciting opportunity to lead the firm's consumer research strategy and inform key brand and marketing decisions. You will oversee all client-facing research across the firm, ensuring our marketing efforts are grounded in a deep understanding of our audiences. About the Role - Research Vendor Management: Manage external research partners providing clear goals and business questions so that they are set up to provide recommendations and methodologies that will achieve statistically significant findings. - Quantitative & Qualitative Research Design: Design and execute all client research initiatives, including but not limited to: surveys, focus groups, in-depth interviews, and ethnographic studies. Ability to discuss methodologies, sample sizes, statistical significance / p-values, confidence intervals, etc. - Consumer Journey Mapping (CDJ): Own the development and share-out to media and creative teams to show how consumers discover, evaluate, and engage with the brand across touchpoints. - Awareness & Brand Health Tracking: Design and manage tracking studies to monitor brand awareness, perception, loyalty, and equity over time. - Copy & Concept Testing: Manage all copy testing for all advertising, messaging, and creative concepts for effectiveness, clarity, and resonance. - Client/Consumer Panel Management: Build and maintain client/consumer panel communities to support ongoing research needs. - Data Synthesis & Storytelling: Turn complex research data into actionable insights and compelling narratives that influence brand strategy. - Segmentation & Persona Development: Conduct segmentation research and build consumer personas to inform targeting and positioning. - Cross-Functional Collaboration: Collaborate effectively with creative, media and brand teams by providing actionable client insights and industry insights that help inform cross-functional programs and campaigns. Requirements - 5-6 years experience in brand consumer research/insights roles. - Degree in marketing, statistics, or MBA preferred, or relevant job experience. - Fluent in Spanish and English (spoken and written). - Established expertise in managing proprietary consumer research panels - Ability to translate data into strategic marketing and brand recommendations. - Experience with research methods, tools (e.g., Qualtrics, SPSS, Tableau), and highly proficient with Microsoft Office Suite or related software Benefits Competitive hourly rate of $13 - $15 per hour for a remote position. Standard Monday-Friday schedule from 8am-5pm Eastern Time.