DIGITAL MARKETING MANAGER

COP18,505,000 - COP19,500,000 por mes (COP222,060,000 - COP234,000,000 por año)
Permanente
Michael Page


Descripción Design and implement a robust marketing strategy tailored to Amazon, covering ads, new product rollouts, promotions, and content enhancement. Drive revenue by managing a multi-platform marketing approach, including paid search, social media, PPC, and remarketing efforts. Manage and optimize a $6M+ marketing budget, prioritizing efficient ad spend and revenue growth. Coordinate product advertising efforts by setting up listings, pricing strategies, and campaign alignment with company goals. Leverage tools like Amazon Ads, Helium 10, and Teikametrics to analyze performance and identify opportunities to scale campaigns. Collaborate with creative teams to ensure product visuals and descriptions boost customer engagement and conversions. Deliver consistent performance reports on campaign results, customer trends, and retention metrics. Analyze low-performing areas and develop targeted marketing tactics to boost sales and expand market presence. Lead a cross-departmental team, setting strategic direction and ensuring the seamless execution of all marketing activities. Perfil buscado (h/m) Education/Certification: Bachelor's degree in Business, Marketing, Engineering or a related field. MBA preferred. Experience Required: 5+ years of experience in digital marketing, with a strong emphasis on e-commerce and Amazon marketing (Amazon Seller Central, Amazon Ads). Proven track record in managing multi-channel marketing programs, including PPC, paid search, social media, and remarketing ads. Demonstrated success in building and growing e-commerce brands, with experience in managing a significant marketing budget. Strong analytical skills and ability to translate data into actionable insights, with proficiency in tools like Amazon Campaign Manager Background in bidding tool for Amazon in Teikametrics, Quartile and/or Manual Experience managing product listings, optimizing content, and ensuring accuracy of product data on Amazon. Effective communication and leadership skills, with the ability to work collaboratively across teams. Self-motivated, results-driven, and able to adapt quickly in a fast-paced environment. Skills: Experience with customer retention and acquisition strategies. In-depth knowledge of performance marketing and experience driving revenue through digital channels. Proficiency in Excel (pivot tables), Amazon Campaign Manager, Teikametrics, and other digital marketing tools. Qué Ofrecemos We offer the opportunity to be part of a growing company, with professional growth opportunities and a very competitive compensation package.

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