Marketing Cloud Analyst The ideal candidate will have the opportunity to work with clients across multiple industries to improve their hybrid cloud and AI journey. - Understand conversion best practices, focusing on CRO (Conversion Rate Optimization). - Master the appropriate marketing channels: Email marketing, SMS, Push, among others. - Orchestrate the best copy and CTAs (Call to Action) based on feedback from Operations. - Define accelerated growth strategies based on techniques such as Ads, viral marketing, and optimized UX/UI. Identify bottlenecks in the conversion funnel and propose improvements. - Review messages based on results. - Look for new ways to convert through continuous content optimization. - Scale the assets and capabilities of offers and communications. - Determine, propose, and adjust the communication flow with the project's functional management. Key requirements include knowledge and experience in CRO Tools / A/B Testing, Google Analytics, experience running owned media campaigns (email marketing, SMS, push notifications, RCS), and knowledge of Power BI or other visualization tools. Required Skills And Qualifications Essential skills include: - CRO Tools / A/B Testing - Google Analytics - Experience running owned media campaigns (email marketing, SMS, push notifications, RCS) - Knowledge of Power BI or other visualization tools - Excel level: Intermediate - Advanced - Knowledge of e-commerce platforms - Analytical Skills - Excellent verbal and written communication skills - Additional: Knowledge of Google Tag Manager, Knowledge of email sending tools