The starting pay for this position is $709 USD. Role The Content Creator is responsible for conceptualizing, producing, and optimizing compelling visual, video, and written content that drives engagement across social media platforms. This role combines creative vision with strategic execution to develop content that resonates with target audiences while maintaining brand consistency. Working at the intersection of art and analytics, this position requires someone who can translate brand guidelines and campaign objectives into scroll-stopping, shareable content that achieves business goals while staying ahead of platform trends and audience preferences. Responsibilities Develop creative concepts, storyboards, and content ideas aligned with brand strategy and audience interests. Create and/or oversee the production of high-quality photos, videos, graphics, and written content for social media platforms. Stay current on emerging content trends, formats, and best practices across all major social networks. Adapt content for different platforms while maintaining brand consistency and message integrity. Collaborate with account managers and strategists to ensure content supports campaign objectives. Develop and maintain a consistent visual identity and brand voice across all content. Coordinate with freelancers, photographers, videographers, and designers when additional resources are needed. Optimize content based on performance data and audience feedback. Create timely, relevant content that capitalizes on trends, cultural moments, and platform features. Manage content production calendars to ensure timely delivery for review and publication. Develop templates and frameworks that enable efficient content creation and brand consistency. Contribute to the ideation and execution of larger campaign initiatives and special projects. Archive and organize content for easy access and potential repurposing. Results Consistent production of high-quality, engaging content that meets or exceeds engagement benchmarks. Increased brand visibility and audience growth through compelling, shareable content. Development of content that successfully balances creativity with strategic objectives. Effective implementation of trending formats that maintain brand integrity while capturing audience attention. Positive audience feedback and improved sentiment around brand content. Growth in relevant metrics including reach, engagement, shares, saves, and conversions. Efficient content production processes that ensure timely delivery without sacrificing quality. Successful adaptation of content styles and formats based on performance data. Recognition within the industry for innovative, high-quality social media content. Effective collaboration with cross-functional teams resulting in integrated campaign assets. Building of a robust content library that allows for strategic repurposing and extended content lifespan. Development of distinctive visual styles and content approaches that differentiate the brand. Requirements 3+ years of experience in content creation specifically for social media platforms. Proficiency with creative software including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.). Strong understanding of platform-specific content requirements, aspect ratios, and best practices. Experience with content planning tools and project management systems. Excellent eye for design, composition, and visual storytelling. Understanding of how to optimize content for different platforms and audience segments. Ability to work within brand guidelines while pushing creative boundaries appropriately. Knowledge of social media trends and the ability to quickly adapt to emerging formats. Strong written and verbal communication skills for effective collaboration. Experience with basic photography and videography, including lighting, framing, and editing. Data-driven approach to content optimization based on performance metrics. Ability to work independently and collaboratively in fast-paced environments with tight deadlines. Bachelor's degree in Design, Digital Media, Marketing, or related field preferred but not required with equivalent experience. The starting pay for this position is $709 USD. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and Writing/Editing Industries Public Relations and Communications Services Referrals increase your chances of interviewing at Publicity For Good by 2x Get notified about new Content Creator jobs in Colombia . 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