About Us: At InVitro Capital, we’re transforming industries with cutting-edge AI and robotics and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. We are expanding our digital capabilities and seeking a highly experienced Senior SEM & Paid Ads Manager with at least 10 years of proven, hands-on expertise. This role is designed for someone who has successfully executed high-performance paid media campaigns and is ready to deliver plug-and-play results across our diverse portfolio companies. Key Responsibilities: - Paid Media Strategy & Execution: Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives. - Budget & Performance Management: Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance. - Plug-and-Play Impact: Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights. - Cross-Channel Collaboration: Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach. - Innovation & Testing: Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance. Minimum Qualifications: - Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results. - Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. - Technical Proficiency: Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency in relevant analytics and campaign management tools. - Results-Oriented: Demonstrated ability to deliver rapid, tangible improvements in campaign performance. - Communication Skills: Excellent verbal and written proficiency in English. Preferred Qualifications: - Startup Experience: Prior work with early-stage startups, showing the agility needed in a fast-paced environment. - Advanced Analytics: Expertise in leveraging data analysis tools for performance optimization. Why Join InVitro Capital? - Build the Future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries. - Be a Founding Force: Take a hands-on role in launching and scaling high-impact startups. This isn't a 9-to-5—it's a fast-paced, all-in startup environment. - Work with the Best: Join a team of seasoned entrepreneurs and industry experts obsessed with building things that matter. - Thrive in a Collaborative Culture: We foster a supportive, low-ego environment where great ideas win and people grow together. - Earn What You Deserve: We offer competitive compensation ranging from $2,000 to $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.