Job summary Performance Marketing Lead (DTC) for a US-based direct-to-consumer sleep wellness company. Work directly with the CEO to guide and execute the growth roadmap and scale DTC revenue. Responsibilities - Website/store performance: CVR, AOV, & LTV - CRO & landing page tests (offers, PDPs, flows, UX) with dev support - Email/lifecycle testing with our Klaviyo partner - Meta ads: hands-on buying + structured creative testing with our Brand teammate - Google: manage our external Google media buyer—set strategy, testing roadmap, and KPI targets - Channel expansion: evaluate and run paid on YouTube, Pinterest, and other platforms when ROI looks promising - Reporting/attribution + Shopify app stack Requirements - Bachelor's degree in marketing or a related field. - 5+ years of experience managing Shopify websites. - DTC Ecommerce industry experience required (wellness or beauty a plus) - Proven track record of optimizing cross-channel media campaigns through Google Ads, Meta, TikTok, Pinterest and other media buying platforms. - Deep understanding of performance marketing, site merchandising, optimizing customer journeys, and unit economics in the DTC sales channel. - Experience working directly with agencies and web developers in alignment with technical roadmaps and project management. - Comfortably collaborative with a visionary founder—able to push back with data - Demonstrated ability to manage and follow best-practices in Shopify back-end management, with discerning eye on apps that drive revenue expansion. - Experience with analytics tools like Triple Whale, GA4, Shopify Analytics, or similar platforms. - An early adopter mindset when it comes to AI tools. - Knowledge of the Amazon ecosystem as it relates to attribution and business performance is a plus, as Amazon is managed by an agency. Benefits - Remote work with hardware provided (laptop, etc.). - Join a company committed to health and wellbeing. Join a diverse group of smart colleagues who focus on making a positive impact through our work: for our customers, our team, our communities, and the planet. - A generous and flexible paid time off policy. - A respectful and dynamic work environment. - Leadership that supports ongoing professional development and continuing education. Descripción del trabajo Lorem ipsum dolor sit amet , consectetur adipiscing elit. Nullam tempor vestibulum ex, eget consequat quam pellentesque vel. Etiam congue sed elit nec elementum. Morbi diam metus, rutrum id eleifend ac, porta in lectus. Sed scelerisque a augue et ornare. Donec lacinia nisi nec odio ultricies imperdiet. Morbi a dolor dignissim, tristique enim et, semper lacus. Morbi laoreet sollicitudin justo eget eleifend. Donec felis augue, accumsan in dapibus a, mattis sed ligula. Vestibulum at aliquet erat. Curabitur rhoncus urna vitae quam suscipit , at pulvinar turpis lacinia. Mauris magna sem, dignissim finibus fermentum ac, placerat at ex. Pellentesque aliquet, lorem pulvinar mollis ornare, orci turpis fermentum urna, non ullamcorper ligula enim a ante. Duis dolor est, consectetur ut sapien lacinia, tempor condimentum purus. Obtén acceso completo Accede a todos los puestos de alto nivel y consigue el trabajo de tus sueños. Inscríbete ahora