**About Us** At Paystone, we help businesses grow by providing integrated solutions in payment processing, customer loyalty, and reputation management. Our mission is to empower merchants with the tools they need to build lasting customer relationships and drive long-term success. We're a remote-first company with a global mindset, committed to attracting great talent from anywhere in the world. About the Role You'll be the driving force behind content that attracts, engages, and converts. From blog posts to case studies and SEO-driven landing pages, you'll plan, create, and distribute content that speaks to our audience and supports our business goals. You'll work cross-functionally with teams like product, sales, and customer success to turn insights into impactful storytelling, while constantly optimizing content performance through data. This is a hands-on role for a strategic thinker and strong writer who's ready to take ownership of a growing content program in a fast-paced, remote-first environment. What You'll Be Doing Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention. Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement. Evaluate and track content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy. Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement. What You Bring 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. Content Strategy & Planning: Ability to translate business goals into actionable, measurable content strategies. Content Creation & SEO: Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles. Cross-Functional Collaboration: Comfort working across teams to gather insights and align messaging. Performance Analytics & Optimization: Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance. About Paystone Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Join Our Team