**Company Description** **Job Description** Overview**:Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all Region North Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics. **Stakeholder addressed**: **Internal**:Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director **External**: KOLs, HCPs, Medical Associations, Medical Institutions, Ols, Distriguitors, Pharmacies. **Portafolio Alignment**:Eye Care **Authority/ Reporting lines**:**Reports to BUH Specialties **Geographic Mobility**:Open and willing to relocate outside of Colombia for future opportunities. **Responsibilities**: - Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story. - Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge all Brand Team strategies to ensure patient-centricity. - Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives. - Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region. - Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups. - Lead the Brand Team, providing input for the Marketing function. - Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each. - Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues. - Guide the design and implementation of all Marketing activities, to include: - Innovative Marketing tactics to deliver holistic solutions. - Traditional and non-traditional partnerships. - Multi-channel opportunities to strengthen campaigns. - Multi-stakeholder initiatives. - Ensure all in-field materials are aligned to Strategic Objectives of the Brand. - Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets. - Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols. - Motivate and build effective, high performance and multidisciplinary in field teams, communicating the brand strategy and how this is translated into specific objectives. - Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans. - Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols. - Role model AbbVie WWW behavior and enable the Matrix Team to achieve high quality strategy and execution capability in all brands and business processes. **Qualifications** Skills**: - Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth. - Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture. - Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types. - Strong customer-focus, responding proactively to changes in environment and customer needs. - Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking. - Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking). - Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders. - Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action to build capability and ensure effective functioning. - Develops and nurtures innovation/ lateral thinking, able to identify the most appropriate solutions to complex problems. - Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring. - Manages budget, P&L;, forecasting, supply chain and KPI tracking, leveraging strong analytical