**Marketing Specialist** **Bogota, Colombia** **ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED** **The Opportunity**: Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals. We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company. This role works in our Global Marketing organization and is responsible for supporting and implementing effective program strategies that are aligned with the corporate strategy, product management and sales priorities, and go-to-market goals and objectives for our comprehensive portfolio of solutions. As Marketing Specialist for North America, you will be responsible for supporting execution of demand generation campaigns. You’ll coordinate with the appropriate teams to track results and make recommendations for optimizing performance. You’ll support the North America Marketing team execution of their regional marketing plans across multiple channels to leverage messaging, influence the marketplace, capture customers and prospects, and generate, nurture, and convert pipeline. Specific responsibilities will include: - Helping to maintain a scalable and sustainable demand generation process, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth - Supporting the implementation of integrated programs and campaigns in alignment with key organizational priorities - Collaborating with support areas to manage post-campaign and event lead processing; formatting, contact info research, lead upload, sales assignments, etc. - Utilizing demand generation tools, resources, and agencies for campaigns and programs and reporting purposes - Providing support in the development of programs to manage pipeline opportunities in support of sales - Supporting coordination with the Lead Development team to build outreach sequences and monitor and communicate results - Assisting with PowerPoint presentation decks as needed - Providing support for event communications, content requirements, reporting templates, and supporting systems management - Promoting sales support and sales communications as part of ensuring the success of demand generation programs - Required skills/qualifications:_ - Minimum of 2 years of marketing experience - Bachelor’s degree in marketing, communications, or business, or equivalent work experience - Project management, event planning, and campaign execution skills - Creative thinker - Go-to-market plan execution capabilities - Demonstrated results in improving sales pipeline/funnel close ratios - Strong interpersonal skills - Excellent oral and written communication skills - Fluency in written and spoken English at CEF B2 level or above - Proficiency in Microsoft Office suite, particularly Excel and PowerPoint - Preferred skills/qualifications:_ - Background or interest in higher education and student success - Experience with Eloqua or related marketing automation platforms - Experience developing marketing campaigns, working with Salesforce, and working with telesales/telemarketing teams **The Office**: Blackboard has an office located in Bogota, Colombia as a hub for the LAC market. - Located in Capital Towers center in the financial district - Excellent and secure area to eat lunch, have a walk, or dine after office hours - Benefits in prepaid medicine, dental plan, and wellness allowance - Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100 - Free parking for employees and paid parking for visitors - Multiple private spaces for virtual and face-to-face meetings - Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments - Sodexo card provided for employees - Daily budget to spend on beverage vending machines - Learn more about the Bogota office culture by checking out our Facebook page - Option for remote work during the COVID-19 pandemic This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.