**Purpose of the job**: As the General Manager - Marketing, you will be at the helm of a high-energy, highly talented marketing team. Your role will involve leveraging their strengths while ensuring that strategic goals are met efficiently and effectively. You will balance leading with assertiveness, creativity, and holding the team accountable for results. This role will report to the VP - Sales and Marketing and requires a dynamic leader capable of handling a diverse, high-performing team, instilling discipline while fostering a collaborative environment to ensure that marketing objectives are executed flawlessly and that the brand’s goals are achieved. **Key Accountabilities/Duties & Responsibilities**- ** Drive Team Excellence**: Lead and manage a team of marketing professionals, guiding them through both routine and complex tasks with efficiency and accountability. - ** Task Delegation and Accountability**: Delegate tasks with precision, ensuring each team member is empowered yet held accountable for their output. Foster an environment where team members are challenged to exceed expectations while adhering to deadlines and quality standards. - ** Harness Individual Strengths**: Identify and leverage the unique strengths and skills of each team member to maximize team performance, while addressing any gaps or underperformance directly. - ** Leadership by Influence**:Inspire respect and maintain control over a team of highly skilled professionals, ensuring they remain focused on the objectives, even when dealing with internal competition or differing ideas. Use strong interpersonal skills to maintain authority and motivate individuals toward the collective goal. **Creative Strategy and Innovation**: - ** Develop Innovative Campaigns**: Lead the creative process, ensuring the development of bold, innovative campaigns that set the brand apart in the competitive hospitality market. - ** Encourage Risk-Taking**:Motivate the team to push boundaries and experiment with fresh ideas while maintaining a clear focus on the brand’s objectives and core values. - ** Strategic Thinking**:Ensure all marketing efforts—whether digital, print, or experiential—are strategically aligned to the brand’s mission, market position, and long-term goals. **Operational Excellence and Results Orientation***: - ** Results-Driven Execution**:Maintain a relentless focus on delivering results—whether in terms of brand awareness, guest engagement, or revenue generation. Ensure that every campaign, project, and marketing initiative is tracked and delivers measurable ROI. - ** Continuous Improvement**:Drive a culture of continuous improvement by identifying inefficiencies, eliminating roadblocks, and ensuring the team has the resources and support necessary to execute at their highest level. - ** Resource Management**: Prioritize marketing efforts based on impact, making effective use of the available budget, tools, and technologies to drive results. **Guest-Centric Approach and Revenue Growth**: - ** Guest Experience Optimization**: Lead the creation of personalized, guest-centric marketing strategies that drive loyalty and engagement. Ensure all marketing initiatives contribute to enhancing the guest experience and building lasting relationships. - ** Revenue-Boosting Campaigns**:Oversee the design of promotions, special offers, and partnership programs that effectively drive revenue and increase bookings. Collaborate with revenue management and sales teams to align marketing campaigns with revenue targets. - ** Brand Positioning**: Continuously monitor and refine the brand’s position in the market to ensure the organization remains the top choice for guests and stands out from competitors. **Collaboration and Cross-Department Leadership***: - ** Cross-Functional Coordination**:Collaborate closely with sales, operations, and other key departments to align marketing efforts with business objectives and operational capabilities. - ** Conflict Resolution**: Effectively manage and resolve conflicts that arise within the team or between departments, ensuring a positive and results-oriented working environment. - ** Stakeholder Management**:Build and maintain strong relationships with key internal and external stakeholders to facilitate successful campaign execution and gather valuable insights. **Essential Qualification**: - Master’s degree in marketing, Business Administration, or a related field. - 10+ years of progressive experience in marketing, with at least 5 years in a senior leadership role managing a diverse team, preferably in the hospitality industry. - Proven track record of leading a diverse, high-performing marketing team and executing complex campaigns. - Strong ability to manage and hold a team accountable, while fostering a culture of innovation and performance. - Excellent strategic thinking, problem solving, and creative skills. **Mandatory Skills/ Competencies**: - ** Strong Leadership**: Ability to command re