AS Roma is an iconic football club located in the Eternal City with a rich history. Our fans' passion is unrivalled in world football. As a club, we are on a journey to export the magic of our great club and this great city to the rest of the world. **PURPOSE**: **MAIN RESPONSIBILITIES**: - With the support of internal stakeholders develop and execute a comprehensive social media strategy to engage fans, promote matches, and increase brand visibility across all platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube, etc.). - With the support of our Creative Team, create, curate, and manage high-quality, engaging social content including graphics, videos, photos, and live updates from matches, training sessions, and press events. - Monitor, analyze, and report on key performance metrics, providing insights to refine strategies and increase fan engagement. - Lead the social media team, managing day-to-day operations, including scheduling content and ensuring brand consistency across platforms. - Collaborate with the Marketing, Sport comms, Partnerships and creative teams to align social media campaigns with broader marketing initiatives, such as production promotions and sponsorship obligations. - Stay updated on trends in social media, digital marketing, and football culture to innovate and enhance the club’s digital presence. - In collaboration with the marketing comms team, manage relationships with social media influencers and external agencies to maximize social media reach and effectiveness. - Ensure a strong brand voice, delivering clear and consistent messaging in line with the club's values and objectives. **SKILLS**: - Proven experience (5+ years) in social media management, ideally in the sports or related industries. - Expertise in all major social media platforms and tools, with a deep understanding of each platform’s algorithms, features, and best practices. - Strong leadership skills with the ability to manage and inspire a team. - Strong understanding of team budget management. - An understanding of social media analytics tools and the ability to turn data into actionable insights. - Creativity and storytelling ability, with a passion for football and an understanding of fan culture. - Organised with the ability to manage multiple projects simultaneously. - Strong problem-solving skills and the ability to handle crises or sensitive topics in a professional manner. - Proficiency in written English and Italian is essential.