PROGRAMMATIC MEDIA STRATEGIST OOG-138

Bebeedigital


Job Description "> Publicis Global Delivery is a talent powerhouse, making sure to hire, boost, and develop the best people worldwide to deliver outstanding work for prominent clients. We are over 1,700 passionate employees who love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, we want to hear from you. You will directly contribute to transforming our international clients' businesses by running and activating programmatic campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. You will develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. The ideal candidate has independence, a focus on quality, and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. Responsibilities Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities using analytical and data-driven decisions. Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches. Coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers. Proactively identify client growth opportunities and take actions to ensure they happen. Assist in programmatic and digital media training sessions. Oversee the development, rollout, and adherence to programmatic best practices. Prepare, train, and certify yourself to evolve and continue your career path within the company while working on your daily tasks. Develop, improve, and maintain relationships with clients through exceptional client service. Provide clients with recommendations and optimization strategies that are aligned with their objectives. Be responsible for campaign optimizations and the QA process. Qualifications - Advanced expertise in two or more Programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others. - Strong communication skills. - Result-oriented skills. - Attention to detail skills. - Analytical skills. - Previously trained in digital branding or performance campaigns. - In-depth knowledge of programmatic platforms operating as an in-agency expert while showing a good understanding of the overall media landscape. - Intermediate Excel knowledge. - Strong teamwork and client orientation skills to help the team grow. - Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi, and Datorama. - Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT – Double Verify). Benefits We offer a unique opportunity to grow and help others succeed. With over 5,000 employees worldwide, we have a vast network of professionals ready to support and collaborate with you. Our dynamic work environment encourages innovation, creativity, and taking calculated risks. If you are passionate about digital marketing and possess the required skills, this opportunity may be the perfect fit for you. As a member of our team, you will have access to continuous learning and development opportunities to stay up-to-date with the latest industry trends and best practices.

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