REGIONAL INTEGRATED PLANNER LATAM | (D792)

Ipg Mediabrands


Location: Bogotá, Bogotá, Colombia Agency: Thrive - Colombia Ref#: 20228 Type of Contract: Regular **Position Summary** This role is responsible for tactical media planning across the LATAM region. It focuses on providing innovative solutions to address customer needs and improve campaign performance. Key responsibilities include analyzing campaign results and business reports to identify and implement efficiencies for our client. **Key Responsibilities** - Develop media plans that adhere to client's core principles and guidelines. - Evaluate and report on the performance of campaigns, media channels, and overall media strategy, during campaigns live and post buys. - Develop and maintain detailed flowcharts for each brand and country within the region. - Manage and achieve media KPIs while adhering to SLAs. - Create a specifications document (Gantt chart). Develop a specifications document for each platform and format to clearly outline the number of deliverables and the required specifications for each format. **Desired Skills & Experience** - Knowledge in media planning process (Digital and Offline), experience at least 3 years in the similar role - Knowledge in Microsoft office, and media planning tools ie. Ibope, - Certification in Meta Media Planning, Pinterest, Google Ads or TikTok Ads and offline tools

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