Job Title: Digital Marketing Strategist Overview A successful Digital Marketing Strategist is required to lead the execution of paid social media campaigns across various platforms, leveraging deep understanding and execution of lead generation acquisition. The role involves launching, managing, and optimizing digital advertising campaigns across TikTok, Meta, YouTube, YouTube Shorts, Snapchat, and more. The ideal candidate will have a strong creative point of view, developing a distinct yet ROI-positive brand voice across social channels. Key Responsibilities: - Launch, manage, and optimize digital advertising campaigns across major social media channels - Develop a unique brand voice across social media platforms - Lead the execution of paid social content strategy, ensuring creative excellence, brand-positive ROI, and data-driven optimization - Prepare regular reports for senior leadership - Drive ROI-positive campaigns at scale - Serve as the primary point of contact with all social media platforms Required Skills and Qualifications - Bachelor's degree in Communications, Marketing, or Social Media - Deep knowledge of social platforms, including Facebook, Instagram, YouTube, X, TikTok, Pinterest, and Snapchat - Strong creative decision-making and content curation skills - Understanding of visual trends, digital communication, and social analytics - At least 5 years of experience in paid social media, with 2+ years in LeadGen or Ecommerce - Experience with analytics of online marketing campaigns and managing budgets and campaigns - Proficiency in writing and scientifically testing ad copy - Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values) - Ability to work independently on campaigns with guidance and strategy oversight as needed - Ability to work seamlessly with content developers Benefits This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development. Others The ideal candidate will be a self-motivated and organized individual who can work effectively in a fast-paced environment.