Get AI-powered advice on this job and more exclusive features. We’re looking for a seasoned and energetic Senior Marketing Specialist specializing in communications to become part of our client´s life insurance team. This role is responsible for shaping strategic messaging, enhancing brand identity, and fostering audience engagement to ensure all communication aligns with company goals. Ideal candidates should bring a solid background in marketing communications, a deep understanding of marketing best practices, and storytelling skills that build credibility and trust. Position open to candidates based in Colombia and Mexico. Key Responsibilities: Strategic Communications Design and execute robust marketing communication plans that advance our business strategy, build brand visibility, and deepen audience interaction. Guarantee uniformity in messaging across media, print, online, social platforms, and live events. Content Development & Oversight Produce compelling marketing content, including brochures, newsletters, email campaigns, blogs, press releases, and scripts for videos. Content should target diverse audiences such as policyholders, business partners, and stakeholders. Maintain website content accuracy and relevance. Brand Management Uphold brand standards and ensure all marketing assets reflect the company's voice and tone. Coordinate with internal departments to maintain brand cohesion. Campaign Execution Lead marketing initiatives to highlight our life insurance products and services. Utilize customer profiles and insights to deliver targeted, resonant campaigns. Teamwork & Guidance Partner with departments like sales, underwriting, strategy, and compliance to deliver unified marketing strategies. Oversee team members or external contributors when necessary. Performance Analysis & Reporting: Track and evaluate the success of marketing communications and campaigns. Prepare insights and competitive analyses for stakeholders and leadership. Use data to improve future strategies and showcase campaign performance. Required Qualifications & Skills: Education Bachelor’s degree in Marketing, Communications, Business, or a related discipline. Experience: At least 5 years of marketing, communications, or public relations experience—preferably within the financial or insurance sector. Technical & Professional Skills: Skilled in Microsoft PowerPoint and other Office software. Comprehensive knowledge of marketing concepts and digital strategy. Proficient with tools like Adobe Creative Suite, email platforms, and analytics tools. Strong creativity and an audience-first perspective—able to clearly explain complex topics. Demonstrated ability to manage multi-platform campaigns and hit deadlines. Excellent verbal and written communication abilities. Solid time-management and multitasking skills. Acquainted with social media platforms and fundamental analytics. Strategic, proactive thinker with a focus on outcomes. Collaborative team player who thrives in a dynamic setting. Problem-solver with adaptability in highly regulated environments. Experience with graphic design software (e.g., Adobe Creative Suite) is a plus. Bilingual in English and Spanish. Seniority level Seniority level Associate Employment type Employment type Contract Job function Job function Marketing and Sales Industries Accounting Referrals increase your chances of interviewing at H&CO by 2x Bogota, D.C., Capital District, Colombia $1,500 - $1,500 1 month ago Digital Marketing Assistant (Latin America) Bogota, D.C., Capital District, Colombia $1,100 - $1,550 5 days ago Bogota, D.C., Capital District, Colombia $1,500 - $1,500 2 weeks ago Digital Marketing / Social Media Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia $8 - $10 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr