Digital Marketing Specialist Job Description: We are seeking a Digital Marketing Specialist focused on Google and Meta Ads. The ideal candidate will bring expertise in managing campaigns across Google Ads and Meta Ads, including optimization, targeting, and bidding strategies. This role involves tracking and analyzing key marketing performance metrics for Google Ads and Meta Ads campaigns. You will collaborate with internal teams and external partners to drive success across Google Ads and Meta Ads platforms. You will perform daily checks on campaign budgets and pacing for both Google Ads and Meta Ads to ensure optimal performance. Additionally, you will optimize bidding strategies for Google Ads and Meta Ads on an ongoing basis. A strong analytical ability and deep understanding of e-commerce product management are essential for this role. Key Responsibilities: - Track and Analyze Key Metrics: Monitor and analyze key marketing performance metrics for Google Ads and Meta Ads campaigns. - Collaborate with Internal Teams and External Partners: Work with internal teams and external partners to drive success across Google Ads and Meta Ads platforms. - Perform Daily Checks: Conduct daily checks on campaign budgets and pacing for both Google Ads and Meta Ads to ensure optimal performance. - Optimize Bidding Strategies: Optimize bidding strategies for Google Ads and Meta Ads on an ongoing basis. Required Skills and Qualifications: This role requires the following skills and qualifications: - Expertise in Google Ads & Meta Ads: At least 1 year of experience in managing campaigns across Google Ads and Meta Ads, including optimization, targeting, and bidding strategies. - Advanced English Skills: Strong written and spoken English skills are essential for this role. - Analytics & Reporting: Strong skills in Google Analytics and other tools to track, analyze, and report on campaign performance and ROI. - Budget & Campaign Management: Ability to manage and optimize ad budgets for both platforms. - A/B Testing & Optimization: Experienced in A/B testing, campaign refinement, and continuous optimization to enhance ad performance and reduce costs. Benefits: - Competitive Compensation: Paid in dollars. - Generous Vacation: 15 days of paid vacation per year. - Hybrid Work: Flexibility to work from home and the office. - Schedule: 8 AM – 5 PM, Monday-Friday with a 1-hour lunch break. Seniority Level: Entry level Employment Type: Full-time Job Function: Marketing and Sales