**Objective of the Role**: The Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, improve e-commerce site performance, and boost engagement on social media. This role requires a blend of analytical and creative skills to coordinate SEO initiatives, content management, and automated campaigns while collaborating closely with agencies, designers, and technology partners to meet established marketing goals. **Key Responsibilities**: - ** E-commerce Website Management and Optimization**: - Manage and optimize e-commerce websites in collaboration with technology partners (OPS). - Regularly update content to ensure relevance and alignment with market trends. - ** SEO and PPC Coordination**: - Work directly with external agencies to implement SEO strategies and PPC campaigns. - Perform weekly optimizations for landing pages. - Create and publish new category pages, informational pages, or product pages each week. - ** Content Creation and Management**: - Design content strategies in collaboration with designers and internal teams. - Publish and optimize one video per week on YouTube, ensuring strong SEO performance. - Create and publish monthly long-form content (3,000 words), newsletters, or technical deep-dive content. - Generate short monthly content, such as brief blogs or internal communication materials (guides, videos). - ** Social Media and Community Management**: - Manage digital communities, responding to messages and comments promptly. - Design and execute quarterly engagement programs, such as giveaways or campaigns to encourage user-generated content. - Achieve a minimum of 200 LinkedIn contacts/connections per month. - Publish weekly deep-dive content and schedule at least three social media posts across various platforms. - ** Marketing Automation**: - Manage monthly automated campaigns using tools such as Klaviyo and Bitrix24. - Implement improvements in automated workflows to boost customer conversion and retention. **Job Requirements**: - ** Education and Experience**: - At least 3 years of experience in SEO, digital marketing, and social media management. - At least 1 year of experience with tools like Klaviyo and Canva. - Certifications in inbound marketing or graphic design are a plus. - ** Technical and Creative Skills**: - Proficiency in SEO strategies and content optimization. - Ability to design and execute automated workflows and digital campaigns. - Knowledge of graphic design and video production is a plus. - ** Personal Competencies**: - Ability to handle multiple tasks simultaneously with attention to detail. - Strong teamwork and coordination skills with external collaborators. - Proactive and quick learning ability in dynamic environments.