**Job Description** About this job** This role involves managing Microsoft Dynamics for Marketing (MSD) and the product backlog, collaborating with IT for development and upgrades, and ensuring compliance with data privacy regulations. The product owner will optimize workflows, manage campaigns, and support global and regional teams. **Responsibilities** - Manage the Microsoft Dynamics Marketing (MSD) platform and the product backlog. - Collaborate with IT for MSD development and platform upgrades. - Maintain relationships with IT and global/regional teams. - Oversee MSD integration and data management. - Manage lead routing systems. - Develop and run governance and quality/consistency processes. - Design and optimize workflows and marketing automation. - Manage campaigns and produce actionable insights through robust reporting. - Enable and train team members. - Communicate and collaborate effectively across diverse teams and stakeholders. **Qualifications** - Proven expertise in customer journey strategy, implementation, and automation. - In-depth knowledge of GDPR, consent management, and data privacy best practices. - Strong experience in segmentation, audience management, and data quality practices. - Demonstrated ability to design and optimize workflows in the area of marketing automation. - Excellent communication and collaboration skills. - Excellent project management and backlog management skills in agile methodology. - Proficiency in English language. **Additional Information** **Our Benefits** - Flexible working environment - Volunteer time off - LinkedIn Learning - Employee-Assistance-Program (EAP) **About NIQ** NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook **Our commitment to Diversity, Equity, and Inclusion