We are seeking a seasoned Global Marketing Strategist Lead to drive high-impact initiatives for brand growth and demand generation globally. This role requires a 360º marketing vision, strong leadership, and the ability to operate under high pressure with speed and agility. About the Role This position involves overseeing demand generation, digital presence, owned channels, managing external agencies, and ensuring continuous optimization of marketing performance in its owned channels. Main Responsibilities: - Website Management & Conversion Optimization: - Lead the global corporate website strategy, ensuring continuous improvements in performance, SEO, UX, and conversion. - Manage an external agency and a full-stack squad responsible for maintaining, optimizing, and evolving the CMS. - Paid Media & Demand Generation: - Develop strategic paid media campaigns, focusing on LinkedIn Ads for acquisition and engagement. Negotiate better deals with media platforms for the company, globally. - Explore new channels, strategies, and tools to optimize results. - Brand Strategy & U.S. Awareness: - Drive campaigns to increase brand awareness and presence in the U.S., collaborating closely with the US Marketing team and Brand Authority Leader. - Maintain brand consistency across regions and campaigns, especially in owned channels. - Be creative in finding new ways to boost brand awareness and build authority. - Cross-Functional Collaboration & Optimization: - Work closely with Product Marketing, Sales, Marketing Campaigns, Strategic Alliances, and regional marketing teams to ensure strategic alignment globally. - Track key performance indicators, such as brand awareness, website traffic, conversion rates, and pipeline impact, optimizing strategies based on data insights. Measures of Success - Increase conversion rate - Boost MQL from owned channels to align with ICP - Enhance lead generation from owned channels, improving MQL to SQL - VTEX brand awareness & authority - Organic content performance, both in social media and the website - Improve website's organic traffic Required Skills & Experience - Soft Skills: - Strategic and visionary leadership, aligning marketing with business goals. - High adaptability and resilience, thriving in a fast-paced environment. - Excellent communication and stakeholder management skills, working closely with C-level executives. - Problem-solving mindset, making data-driven decisions quickly. - Collaboration and team leadership, managing cross-functional teams and external partners. - Hard Skills: - Proven experience in B2B marketing, with a strong background in brand strategy, demand generation, and digital marketing. - Detailed knowledge of paid media strategies, particularly LinkedIn Ads, and campaign optimization. - Experience in content marketing and owned channel strategies. - Strong SEO, CRO, and website management expertise. - Able to define and execute global campaign distribution strategies. - Experience managing media accounts and partnerships. - Strong analytical skills, measuring impact and optimizing performance. - Full proficiency in English; Spanish is desirable.