Demand Generation Specialist This role requires a skilled professional to develop, optimize, and analyze digital advertising campaigns across various platforms. - Key Responsibilities: - Develop and execute paid media campaigns across digital advertising platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) to support business goals and objectives. - Collaborate with the demand team to define target audiences, messaging, and campaign objectives. - Set up and manage ad budgets, ensuring cost-effective use of resources. - Create, launch, and monitor digital ads campaigns, ensuring they are optimized for performance. - Conduct A/B testing for ad copy, creatives, landing pages, and targeting strategies. - Continuously monitor campaigns to identify trends, optimize performance, adjust bids, targeting and ad copy to achieve KPIs. - Provide regular reports on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). - Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI. - Work closely with the design and content teams to create engaging and high-converting ad creatives and copy. - Ensure all creatives are aligned with brand guidelines and best practices. - Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing. - Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity. - Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI. - Work with leadership to align on ad spending with overall business goals. Requirements: - 5+ years of hands-on experience managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. - Strong track record of driving ROI using performance metrics, KPIs, web analytics tools (e.g., Google Analytics, Facebook Insights), and A/B testing methodologies. - Experience in Multicultural/Hispanic media segmentations a plus. - Bachelor's degree in marketing, Business, or related field; relevant certifications a plus. - Bilingual in Spanish and English a plus, with excellent communication skills in both languages preferred. - Proficient in Google Ads Manager, Facebook Ads Manager, and related digital ad platforms. - Familiar with SEO/SEM principles and experienced in campaign tracking/reporting using tools like Google Tag Manager and UTM parameters. Working Hours and Compensation: - Monday-Friday, 8am-5pm Eastern Time. - $7-$8 USD per hour.