[I-827] | SENIOR CAMPAIGN MANAGER - PAID MEDIA STRATEGIST (COLOMBIA)

Huble


Welcome to Huble, a **HubSpot’s 2024 global partner of the year!**We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human. As a **Senior Digital Campaign Manager**, you willspearhead paid media strategies for prominent accounts, working collaboratively with cross-disciplinary teams across the LATAM, APAC, and EMEA regions. **Here are a few of the tasks you'll get to work on**: - 1) Strategic Campaign Development & Execution_ - Set clear goals and KPIs to drive measurable client growth. - Plan and execute multi-channel paid media campaigns across platforms like Google, Meta, TikTok, D/OOH, and Programmatic. - Explore new channels and tools to innovate and optimize our media offering. - Align campaigns with buyer journeys, marketing strategies, and global ecosystems. - Partner with CX consultants to craft strategies that boost client performance and hit KPIs. - Deliver concise performance reports, highlighting results and recommending impactful optimizations. - 2) Data-Driven Optimization & AI Integration_ - Use AI tools and predictive bidding to boost ROAS. - Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights. - 3) Budget Management & Compliance_ - Manage $5M+ annual ad spend across regions, clients, and channel. - Ensure compliance with regulations like CAN-SPAM and GDPR. - Drive cost-saving strategies without compromising campaign performance - 4) Cross-Functional Collaboration & Leadership_ - Collaborate with global teams to execute and optimize campaigns across regions - Lead knowledge-sharing sessions to align KPIs and campaign goals - Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams - 5) Support team growth and mentor fellow consultants_ - Serve as a go-to resource for fellow consultants - Offer feedback and suggest improvements to current methodologies and processes - Lead client projects, guide team members, and ensure top-tier service - Build internal expertise and create resources to support team learning **️ To excel in this role, you should have the following**: - Bachelor's in Marketing, Business Administration, or related field. - Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC. - Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI). - Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar. - Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM). - Familiar with bid automation (e.g., Python) and AI-driven ad optimization. - Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik). - Able to set up advanced event tracking for campaign measurement. - Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency. - Strong analytical skills to interpret complex data and provide strategic insights. - ️ **These personal qualities are key to your success**: - Strategic Thinker | Aligns buyer needs with global campaign strategies. - Strong Communicator | Presents data-driven insights to C-suite executives. - Adaptable | Skilled in managing cross-functional teams across time zones. **Meet the Team**: You will collaborate closely with Simon (VP of Media Strategy) and Kostas (VP of Media Performance) being part of a multicultural team of 10. ️ **Interview Process**: - 1st Interview (30 min) - Take Home Assessment - Presentation Interview (60 min) - Final Interview (30 min) **Keen to Huble with us?

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