Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential. Title and Summary Senior Specialist, Product Management, Consumer Acquisition & Engagement (CA&E;) Overview Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth. The Consumer Acquisition & Engagement (CA&E;) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Senior Analyst product lead for the Latin American and Caribbean region to support product solutions and P&L; management for our CA&E; Lines of Business: Marketing Services, Loyalty, and Dynamic Yield. This role will support managing Marketing Services, Loyalty, and Dynamic Yield, ensuring the product is scaled across the region. The position requires a deep understanding of the competitive landscape, ensuring the product meets local market needs, and proactively contributing to product enhancement and innovation by collecting requirements for future development. The role will ensure the product meets local market needs, delivers the go-to-market strategy, and partners closely with the Commercialization team to integrate the product into the broader solutions portfolio to achieve business outcomes. The position will collaborate with Regional and Global Product Leads, Services Business Sales Leads, and Account Managers. Key Responsibilities 1. Act as Product Owner for Marketing Services, Loyalty, and Dynamic Yield • Bring global product to the region, including use cases • Understand the global roadmap • Track budget and forecasts 2. Lead Product Localization and GTM • Manage Studio process (including pricing) • Be involved in pilots • Manage vendors/partners • Source offers in-market 3. Act as Regional SME • Understand the competitive landscape • Map regional pain points and needs • Conduct training and educational sessions for Account Managers/Sales • Measure value and articulate impact All About You - Fluent in English; Spanish highly desirable - Proven experience in product, sales, or marketing client services with a growth record - Expert in Digital Marketing and Martech solutions - Experience mainly from Financial Institutions, Fintechs, high tech (ecommerce, marketplaces), IT industries, or digital marketing agencies with product, digital marketing, and strategic planning expertise - Strong business acumen and innovative, customer-centric solutions experience - Experience launching and scaling products in dynamic markets - Consultative mindset with customer-tailored storytelling skills - Influencing and motivating teams, unifying sales stakeholders around strategic goals - Developing go-to-market strategies and sales enablement plans - Subject matter expert in digital marketing and Martech platforms, capable of engaging with executive clients - Good understanding of consumer, industry, and market trends - Creative problem solver with out-of-the-box solutions and team alignment skills - Growth-oriented, adaptable, thriving in fast-paced environments - International and matrixed organizational experience preferred - Strong networking, communication, and storytelling skills focused on results - Ability to work with diverse teams across geographies and cultures - High analytical skills and experience applying data to lifecycle decisions - Graduated from top universities in Business Administration, Engineering, Economics; postgraduate in Marketing, Technology, or related areas desirable Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks carry inherent risks. Every employee or representative must: - Abide by Mastercard's security policies and practices - Ensure confidentiality and integrity of accessed information - Report suspected security violations or breaches - Complete mandatory security trainings as per guidelines #J-18808-Ljbffr