**Position: Digital Marketing Specialist - Healthcare Focus (U.S. Market)** **Location**: Hybrid - Bogotá **Schedule**: Full-time (40 hours/week) **Company**: Assist Point **Technical Requirements**: - Proficient in **CRM platforms** such as HubSpot, Salesforce, Zoho, etc. - Experience managing **AI-based marketing automation** tools - Advanced knowledge of **Google Ads, Meta Ads, and TikTok Ads**: - Skilled in **Google Analytics 4 (GA4)** and **Google Tag Manager**: - Strong understanding of **SEO and local SEO** strategies for the U.S. market - Experience building performance reports using **Looker Studio**: - Image and video editing skills (Canva, Adobe Suite, CapCut, or similar) - Experience with **Conversion Rate Optimization (CRO)** and digital funnels - Knowledge of **HIPAA-compliant marketing** practices and data privacy standards - English level **B2+ or higher**: - Familiarity with **review and listing platforms** such as Healthgrades, Zocdoc, Yelp, and Google Business Profile **What We Offer**: - 40-hour work week - Hybrid work model: remote and in-office - Progressive salary increases based on performance - Opportunities to test and implement new digital tools and strategies **Salary**: COP $2,620,000 **Experience**: - Digital marketing: 1 year (required) **Language**: - English (required)