**Marketing and Social Media Senior Consultant** **REQUIRED QUALIFICATIONS** Bilingual (English/Spanish) preferred. Degree in Communications, Marketing, or related to Digital Marketing A Desirable Postgraduate in Digital Marketing Excellent verbal communication skills (English/Spanish) Excellent written skills (English/Spanish) **Training or Expertise** Excellent verbal communication skills (English/Spanish). Excellent written skills (English/Spanish). +1 year of Experience working remotely for USA-based companies. Training in SEO Experience handling social media, and Content Creation. Experience writing blogs, newsletters, copywriting for websites, and posts. **Experience**: +5 years of experience working in the Digital Marketing/ Social Media field You have a track record of building or growing an engaged community **JOB FUNCTIONS** Provide Consulting services to Roads Consulting clients and sister companies. Write blogs, newsletters, copywriting for websites, and posts Identify and track relevant community metrics Mentor and guide junior members of the marketing team, providing support, feedback, and professional development opportunities. Leader in digital strategy with proof of results Creation of a strategic digital marketing plan. Creation of newsletters from the CRM for clients and prospects. Content creation for Facebook and Instagram. Create, manage, and analyze online marketing campaigns across display, search, affiliates, and social media to ensure acquisition and conversion goals are met. Manage online marketing campaigns including ad copywriting and testing, bid management, landing page optimization, budget management, creative testing, etc. Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the online marketing campaigns Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends Provide support throughout all areas of promotional strategies which include reaching out through social media **REQUIRED SKILLS** Must have experience working with USA-based clients Experience writing blogs, newsletters, copywriting for websites, and posts. Integrity, loyalty, and passion for his/her career Excellent Leadership Skills Strong Collaborator, Proactive, and willing to give the extra mile. 1-3 years of experience in using digital marketing analytics tools to measure campaign performance (Google Analytics, Google Data Studio, etc.) Ability to work independently and learn new skills and marketing platforms quickly Ability to make data-driven decisions & craft a story out of data to be shared across the company Knowledge of attribution models, website analytics, and performance marketing campaign KPIs Proficiency with Microsoft Office Self-motivated - Creative - Team player - Enthusiastic Flexibility and adaptability to thrive in a fast-paced, dynamic environment. Schedule: Monday to Friday from 9:00 AM - 6:00 PM EST Internet and computer must be covered by the employee. Essential duties are all listed on this document but are not limited. **Salary**: $6,000,000 - $6,500,000 per month **Education**: - Bachelor's (required) **Experience**: - Copy Writing: 3 years (required) **Language**: - English (required)