[E-185] - MEDIA SENIOR PLANNING ANALYST

Publicis Groupe


Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD This position is available in Costa Rica, Colombia and Peru. Overview In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency. Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members. Responsibilities - Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible. - Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns. - Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals. - Developing various options for media plans based on the client's objectives. - Analyzing the client's post-campaign results and recommending refinements. - Interacting with internal and external partners to evaluate, implement, and maintain a media plan. - Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards. - Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty. Qualifications - Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field. - English Level C1. - Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns. - Strong communication skills. - Result oriented skills. - Attention to details skills. - Analytical skills. - Strong teamwork and client orientation skills to help the team grow. - Advance Excel knowledge. - Intermediate project management skills. Tools: • Google Campaign Manager • Data Studio • Media Tools • PowerPoint • Tardiis #J-18808-Ljbffr Required Skill Profession Gestión Y Dirección

trabajosonline.net © 2017–2021
Más información