Country Marketing Lead Join inDrive as our Marketing Lead for Colombia and play a key role in shaping the future of our brand in one of the most exciting markets. If you're into digital marketing, driving growth with data, and crafting strategies that connect with local audiences while aligning with global brand vision, this is your opportunity to make an impact! Responsibilities Own Passenger Acquisition & Retention: Drive growth through smart marketing strategies focused on key metrics. Lead a Cross-Functional Team: Manage a matrixed marketing team and collaborate with departments like Business Development, Marketplace Efficiency, Driver Operations, and Product. Optimize Marketing Campaigns: Analyze digital, media, and branding strategies to improve marketing mix and maximize ROI. Manage Budget: Oversee the marketing budget for Colombia, ensuring efficient allocation to meet business objectives. Growth Hacking: Generate hypotheses and run tests to find innovative growth opportunities. Brand Positioning: Lead efforts to adapt global brand guidelines for local relevance. Creative Oversight: Supervise the creation of marketing materials that resonate with local culture and audience. Partnership Development: Build strategic partnerships aligned with marketing goals to drive growth. Market Insights: Conduct research on local audience trends and inform marketing strategies. Qualifications Experience: 5+ years in digital consumer marketing, including 3+ years in leadership roles. Team Leadership: Experience managing multicultural teams in a matrixed environment. Mobile Product Expertise: Hands-on experience marketing mobile apps preferred. Fast-Paced Project Management: Ability to handle multiple projects efficiently in a dynamic environment. Data & Strategy: Strong data analysis skills to develop and refine marketing strategies. Bilingual: Professional proficiency in English and Spanish. Preferred Qualifications Industry Experience: Familiarity with e-commerce, ride-hailing, or delivery sectors. Regional Launch Experience: Experience launching new regions and adapting strategies for local markets. Conditions & Benefits Join a growing, innovative ride-hailing company with a unique approach. Work in a collaborative environment that values new ideas. Make a significant impact on the company and industry. Develop your skills through challenging work and growth opportunities. Enjoy a competitive salary, life and medical insurance, and opportunities for advancement. Gain global exposure and participate in training programs. #J-18808-Ljbffr