No Relocation Assistance Offered Job Number #167762 - Cali, Valle del Cauca, Colombia **Who We Are** Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. **Job Summary** The Digital Content & Creative Lead is responsible for driving the creation and implementation of engaging digital content, blending traditional creative excellence with cutting-edge AI-driven optimization strategies. This role leads the Content LAB team, overseeing both established creative projects (40% workload) and the strategic integration and execution of AI-powered content optimization for Product Detail Pages (PDPs) (60% workload). The lead will ensure all content adheres to digital industry standards, best practices, and company brand guidelines, while fostering innovation and efficiency across all digital channels. **Responsibilities/Accountabilities** - ** Strategic Thinking & Project Management**: Provide strategic direction and project management to solve complex communication challenges, balancing traditional creative demands with AI-driven content initiatives.**AI-Driven Content Optimization Leadership (60% workload)**: - Lead the development and implementation of AI-powered content creation for Product Detail Pages (PDPs), focusing on optimizing copy and imagery for enhanced visibility and conversion. Drive the measurement and analysis of AI-optimized content performance using tools like Profitero and Vizit, translating insights into actionable strategies for continuous improvement.- Champion the adoption and scaling of Generative AI content creation across various categories and markets worldwide.**Traditional Digital Content Production & Management (50% workload)**: - Lead the production and implementation of assets for LATAM digital and eCommerce campaigns, including static and animated banners, videos, images, and eContent toolkits.- - Manage resources, including graphic designers, video editors, and content administrators, ensuring efficient workflow and on-time delivery for all Content LAB projects.- - Maintain strong relationships with main stakeholders (Digital, eCommerce, Agencies, Marketing, Customer Development, GIT teams) to ensure effective coordination and alignment of activities.- Implement content guidelines for all brands and ensure all deliverables comply with market best practices and company guidelines. - ** Team Leadership & Development**: Empower and lead the Content LAB team, fostering their growth in both traditional creative skills and new AI content optimization capabilities. Conduct performance reviews and development plans for the team.**Process and Quality Assurance**: Establish and evolve processes to ensure consistency, improve project visibility for all stakeholders, and maintain high standards of quality and compliance for all digital content, both human-created and AI-generated.**Range of Qualifications** **Level of Education: Graduation** **Years of Experience: 5**+ years, with at least 4+ years leading teams. **Functional Experience and Technical Skills**: - 5+ years in digital marketing coordination, digital creative team coordination, or operations direction in an agency.- - Knowledge of digital fundamentals: websites, search, digital media, CRM/database marketing, social media, mobile marketing, measurement & optimization.- - Up-to-date with trends and best practices in creativity, project and team management.- - Technical knowledge of website design, brand creation, graphic design, video creation and edition, UX, UI Preferable.- - Experience with digital/creative agencies and offshore resources.- - Experience with digital tools and software for developing digital assets (Adobe Creative Cloud, PM Atlassian tools, Google tools).- English fluent **External and Internal Contacts**: **Internal**: Divisional IBE teams, Brand Managers, Consumer Affairs, Legal, IBE LATAM team, Digital Commerce teams from around the world. **External**: Agency partners and other suppliers **Required Functional Competencies** - List the top 3 Functional competencies required to successfully perform the generic job **Competencies** **Behaviors** **Digital** **Project Management** Focused on the operational excellence of the team. Up-to-date with trends and best practices in project and team management, including agile methodologies for AI-driven projects. Able to evolve operational processes to increase efficiencies and service levels. **Leading Change