SENIOR USER ACQUISITION MANAGER [XGL917]

Techbiz Global


At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a **Senior UA Manager** to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you. Reporting to the CMO, this is a hands-on execution role focused on scaling performance across key paid acquisition channels. You’ll start with direct ownership of 1-2 channels and may grow into broader responsibilities if performance exceeds expectations. **Key Responsibilities** **Campaign Ownership and Scaling** - Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance - Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind - Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV **Performance Analysis and Strategy** - Monitor performance daily using tools like Voluum, GA4, and internal dashboards - Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior - Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves **Creative & Funnel Optimization** - Own the creative briefing process: define hooks, formats, and angles based on performance patterns - Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages - Implement systems to reduce creative fatigue and increase speed of testing **Partnership Management & Media Strategy** - Build strong relationships with traffic sources and negotiate premium placements and custom deals - Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria - Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly **Automation & Scaling Systems** - Identify opportunities to streamline acquisition processes through automation and internal tools - Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently **Challenges You’ll Tackle** - Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale - Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles. - Collaborate with product/design to optimize landing pages and user funnels. - Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results. - Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities. - 3-5 years of experience in user acquisition, performance media, or growth marketing - Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth) - Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization - Strong analytical and decision-making skills — you live in spreadsheets and dashboards - Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars - Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale - Experience with landing page testing and funnel optimization **Soft Skills** - Strong communication & collaborative skills (perfectly fluent in English) - Goal-oriented, ownership and commitment - Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy - Humble - willing to learn, open to feedback - #NSFW - you are comfortable building products that are based on uncensored models and content

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