MAKING PHOTOGRAPHY RARE AGAIN

80.000.000 - 120.000.000


In the era of Instagram, it’s challenging for photographs to be as valuable and unique as they were a hundred years ago. Anastasia founded her business to revive the perception of authentic photography. We launched our photo agency, Shipr , by embracing vintage techniques. We utilize a method popular in the U.S. after the Civil War called ambrotype, a photographic process on glass. Such prints were rare in Russia. At Shipr , we sourced vintage photographic technologies from Russia, the U.S., and Germany. We collaborated with a chemist to develop exclusive processing procedures, and after two years, we perfected a technique we cherish. We began offering exclusive photo shoots using vintage cameras and technology to event agencies in Moscow. However, these agencies were accustomed to more conventional entertainment, and it was challenging to convey the value of our craft. We learned that many people are conservative about adopting unfamiliar methods. We invested effort in explaining our process. Even our progressive friends, often at the forefront of style, were skeptical—questioning if we merely used modern digital technology inside vintage cameras or relied on Soviet-era chemical baths. Ultimately, we found our niche. We are frequently invited to antique markets and historical reenactment events. We’ve connected with others using unique methods for their passions—for example, a DJ playing music on a Pathéphone, who now helps us secure gigs, and vice versa. We also participate in large festivals in Moscow, which span several days. Once, an elderly man approached us, offering money for a new digital camera, thinking we used outdated equipment assembled in a garage. In reality, we used a rare vintage camera from 1925. While these events are great for exposure and networking, our true aspiration is for this technology to become a part of everyday life—like listening to LPs because they’re cool. We aim to restore photography as a genuine art form and to capture rare, meaningful moments. Subscribe to the newsletter The Vivid Minds is a space for doers—adventurous individuals who take risks and seek to make an impact. Read more #J-18808-Ljbffr

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