We are seeking a highly skilled and dynamic Salesforce Business Analyst Lead with deep knowledge and experience in Salesforce Marketing Cloud to join our growing team. As a BA Lead, you will play a crucial role in driving the success of Salesforce implementations, ensuring seamless integration with business processes, and delivering outstanding marketing automation strategies. You will work closely with stakeholders, lead the analysis of requirements, and collaborate with cross-functional teams to design and implement effective Salesforce solutions. Job Overview: The role of the Business Consultant is for individuals passionate about identifying and delivering the right Business solution for each client. Our Business Consultants have a keen Business orientation with an understanding of how technology can be effectively applied to meet a variety of Business needs. Our Business Consultants fill a number of different roles on our project teams working with a variety of technologies for a wide range of clients. The specific responsibilities vary for each client and each project. Key to the success of our Business Consultants is the willingness and desire to quickly learn the client’s industry and the unique requirements of each engagement and to fill whatever role may be required to best support our client’s needs. A Business Consultant thrives in challenging environments and accomplishes difficult assignments without significant supervision and instruction. Our Consultants can handle the stress of being accountable for delivery and: complete goals on time, practice strong attention to detail, persevere through tough obstacles, and do not get easily discouraged. The Senior Business Consultant will be involved in the strategic planning of an engagement or helping the client make decisions about their future IT direction. Once a project has begun, the Senior Business Consultant will facilitate key requirements with stakeholders and customers using standard and User Experience techniques. The Senior Business Consultant may be responsible for functional designs, detailed designs and system mapping, wireframes, requirement specifications, and prototypes. The Senior Business Consultant works with the Lead Business Consultant and Senior Project Managers to assist with daily operations exercising time management, communication and collaboration in a fast-paced environment to ensure the successful delivery of projects. The Senior Business Consultant will interface with Perficient technical and business delivery personnel, as well as vendors and customers on a regular basis. May mentor junior Consultants. Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues. Lead the business analysis efforts for Salesforce Marketing Cloud projects, gathering and documenting detailed requirements. Collaborate with stakeholders to identify business needs, design solutions, and optimize Salesforce functionalities. Work with project teams to implement Salesforce Marketing Cloud, ensuring alignment with business objectives. Act as the key point of contact between business users and technical teams, ensuring clear communication and effective solution delivery. Guide the configuration of Salesforce Marketing Cloud features such as Email Studio, Journey Builder, and Automation Studio. Conduct data analysis and assist in data migration strategies. Develop test plans, conduct user acceptance testing (UAT), and support deployment efforts. Stay up to date with Salesforce and Marketing Cloud product updates, best practices, and industry trends. Lead a team of Business Analysts, providing mentorship, guidance, and oversight on key projects. Proven experience as a Salesforce Business Analyst or similar role, with a strong focus on Salesforce Marketing Cloud. Solid understanding of Salesforce Marketing Cloud features and capabilities (Email Studio, Journey Builder, Automation Studio, etc.). Experience in gathering and analyzing business requirements and translating them into technical specifications. Strong knowledge of Salesforce CRM and integration concepts. Excellent problem-solving skills and ability to translate complex business needs into actionable solutions. Demonstrated ability to lead and collaborate in cross-functional teams. Exceptional communication, interpersonal, and presentation skills. Salesforce Marketing Cloud certification is a plus. Bachelor’s degree in Business, Information Technology, or a related field. Preferred Skills: Experience with Salesforce Sales Cloud and Service Cloud. Knowledge of Apex, Visualforce, and other Salesforce development tools is a plus. Familiarity with Agile methodology and project management tools. Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. WHO WE ARE Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed. WHAT WE BELIEVE At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special. We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet. Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated. Disability Accommodations: Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us. Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time. Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues. #J-18808-Ljbffr