We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset. Key Responsibilities • Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms. • Manage list segmentation, personalization, and automation to improve audience engagement and retention. • Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement. • Implement A/B testing to optimize subject lines, content, send times, and CTAs. • Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA. • Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention). • Work with the design and content teams to create visually appealing and high-performing email and SMS templates. • Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives. Qualifications • Minimum 4 years of dedicated experience in email and SMS marketing. • Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns. • Deep understanding of list segmentation, automation, and personalization techniques. • Strong analytical skills with a focus on improving KPIs and ROI. • Knowledge of email and SMS compliance standards in Canada and the U.S. • Familiarity with A/B testing methodologies and performance optimization. • An experimental growth mindset, with the ability to test and iterate rapidly for results. Preferred Skills • Experience with CRM integration and advanced analytics tools. • Strong attention to detail and the ability to manage multiple campaigns simultaneously. • Exceptional communication and collaboration skills to work with cross-functional teams. Location and Work Environment • Remote or hybrid position; candidates must be familiar with both Canadian andU.S.markets. • Competitive salary based on experience. • Opportunities for growth in a dynamic, data-driven environment. • Work alongside an international team focused on impactful projects. #J-18808-Ljbffr