Job overview: we are seeking a highly skilled and motivated performance manager to join our team. as a performance manager, you will be responsible for overseeing and optimizing our digital marketing campaigns to drive performance and achieve business goals. this role requires a strong understanding of various digital marketing channels, data analysis, and the ability to develop effective strategies to enhance brand visibility and drive customer engagement. duties: - develop and implement performance marketing strategies across various digital channels, including social media, search engines, display advertising, and e-commerce platforms - monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization - conduct keyword research and optimize website content for search engine optimization (seo) - manage social media accounts, create engaging content, and interact with followers to increase brand awareness and engagement - collaborate with graphic designers to create visually appealing marketing materials - conduct market research to identify target audience preferences and trends - stay up-to-date with industry trends and best practices in performance marketing qualifications: - bachelor's degree in marketing or a related field - proven experience in performance marketing or digital advertising - strong knowledge of digital marketing channels such as social media, search engines, display advertising, and e-commerce platforms - proficiency in google analytics or similar analytics tools - excellent analytical skills with the abili...
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