DG538 - SENIOR MARKETING MANAGER - COLOMBIA

Lead all in-market brand integrated activity plans (iap) of consumer-facing activities collaborating with multiple stakeholders such as advocacy, commercial, and external partners/agencies to deliver with excellence. partner with consumer and commercial insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage. support the brand integrated activity plan (iap) strategic planning process by providing brand performance analysis, analytical assessments of the impact of activities, robust program plans, and strong assets to drive brand equity. lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and work with local commercial and distributor teams to deliver in-market. manage and optimize the a&p; budget assigned to you and place bold bets on activities that minimize costs but optimize return on investments, working closely with consumer insights to ensure we m&e; the performance of brand activities. strategic aim to the brand manager & marketing coordinator by providing coaching, support, and direction in overcoming obstacles to deliver exceptional excellence of brand plans. skills university degree in marketing, business administration, or industrial engineering. 10+ years of broad marketing experience in consumer goods and or spirits. demonstrated understanding of consumer marketing fundamentals; brand management experience; l...