BRAND AND CONTENT MARKETING LEAD

Direct message the job poster from baloo living full-time | remote | strategic partner to the ceo | premium wellness dtc brand about the company: baloo living (balooliving.com) is a us-based direct-to-consumer wellness company offering science-backed weighted blankets and sleep accessories to help people feel grounded, rested, and well. as an award-winning, profitable, and mission-driven company with 8 years in business, we are now focused on deepening our brand, scaling efficiently, and expanding our partnerships. about the role: we’re looking for a highly organized creative marketer to lead our performance content and brand storytelling efforts. you’ll bring structure to our presence across ads, website, events, and partnerships—and ensure that every asset we put into the world reflects our values, conveys the promise of our products, and connects emotionally with our customer. this is a hands-on role for someone who understands aesthetic, voice, and market trends—and can turn that vision into actionable creative briefs and timelines. you’ll work closely with the founder and our designer, and partner with our performance marketer to deliver impactful campaigns that deliver results. accountabilities: ad content & campaign creative create strong visual and written briefs for performance ad content for use across meta and other platforms use ai tools (e.g., video editors, image generators) to create video and image assets, working closely with the performance marketing lead to iterate based on testing results understand the competitive landscape and how our creative can stan...