We are seeking a digital media specialist to lead our media buying efforts in latin america. key responsibilities: - develop and execute data-driven media strategies that align with client objectives and target audiences. - analyze market trends to identify the most effective media channels. - optimize campaign performance by analyzing historical data and recommending channel-specific budgets. - stay up-to-date on industry trends, platform updates, and emerging technologies. campaign execution & management: - launch, manage, and optimize paid media campaigns across multiple platforms. - monitor real-time campaign performance and adjust bids, budgets, and targeting to improve efficiency and results. - track key kpis such as leads, cost per acquisition (cpa), cost per lead (cpl), engagement rates, web traffic, and form fills. budget management: - effectively manage and allocate media budgets to maximize campaign performance. - maintain daily, weekly, and monthly budget pacing to ensure campaigns remain on schedule. - identify opportunities for cost-saving without compromising campaign effectiveness. requirements: - 3+ years of experience in media buying, preferably in an agency setting or with companies providing b2b services/recruiting to software development firms. - strong experience in paid media platforms (google ads, meta business suite, linkedin ads). - proven track record of managing performance marketing campaigns with a focus on results. - proficiency in analytics and attribution tools (google analytics, meta ads manager). - exceptional analytical and proble...
Digital media specialist we are seeking a highly skilled digital media specialist to join our marketing team. as a key member, you will be responsible for executing media buying strategies that align with client goals and target audiences....
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