CHIEF PRODUCT MARKETING STRATEGIST [TYQ-714]

We are seeking a dynamic and experienced product marketing manager to play a pivotal role in shaping and executing the marketing strategy for software products that help refugees and other work-authorized migrants get hired by our member companies at scale. this is an exciting opportunity to join our product team that leads the innovation, design, and iteration of solutions and partnerships to help refugees get hired at scale. in this role, you will have a dotted reporting line to the director of global brand marketing. key responsibilities: - drive product positioning and go-to-market strategy (70%) - partner with product and country teams to reach and convert thousands of refugee and migrant job seekers through multiple channels–from social and traditional media, to in-person activations and grassroots marketing, to ngo and government partnerships. - define product positioning and messaging based on product goals, user feedback, and each country's competitive landscape - develop and maintain product song sheets expressing value propositions for refugee jobseekers and tent member company recruiters - ensure consistent messaging across all product touchpoints - plan and execute refugee-facing marketing campaigns that take calculated risks to iterate tactics across all channels – from social and traditional media, to in-person activations and grassroots marketing – in close collaboration with country teams and with oversight from the global brand marketing team - track and analyze the performance of all product marketing campaigns, constantly using data-driven insights to...