Edgewell is a vibrant global community of 6,800 visionaries, doers, and makers. our family of over 25 personal care brands serves people in more than 50 countries. position summary the category management & shopper marketing specialist is responsible for developing, managing and controlling shopper marketing initiatives across latam through insights to create and execute marketing stimuli along the path to purchase that engages the shopper, builds brand equity and drives incremental sales for the categories and our products in each channel and cluster. key responsibilities - develop and monitor execution of shopper marketing strategies (toolkits) across countries, which are aligned with brand priorities, strategies, channels & customer objectives. - direct and manage shopper agencies. - develop shopper research to identify actionable insights per market. - develop shopper platforms and visibility guidelines along path to purchase (by retail environments). - generate insight into how shoppers in latam make purchasing decisions, including different influences, purchasing power, needs, preferences, driving sales, loyalty, and brand awareness. - guide, support and guarantee in-store brand's execution with the local teams (planograms / displays/locations/ visibility actions/portfolio/guidelines/ do's and don'ts per brand). - work cross functionally with marketing team to execute strategies in support of brand objectives. - promote, develop, guide and monitor execution of category management plans/programs across customers/region. - develop and execute category strategies bas...
Edgewell is not just a company, but a vibrant globalcommunity of 6,800 visionaries, doers, and makers. our family ofover 25 personal care brands serves people in more than 50countries. we are dedicated to infusing joyfulness into everyaspect of our work. our pledge goes beyond our products, with ourfundamental value of people first guiding us to foster a diverse,inclusive, and respectful environment where every team member canflourish and celebrate our shared achievements. position summarycustomer & brand marketing is responsible to ensure brandsgrowth, assuring consistency and the implementation of branding andcommunication messages across different touch points by channel orclient with the deployment of initiatives, commercial actions andpromotions, pos activation, etc.. . for branding is responsible todevelop plans to bring to live regional brand platforms (all epcbrands) linked to the local realities (giving the high level ofknowledge of the local marketplace). for customer, provide supportto the commercial team developing local brand initiatives connectedwith brand needs (aligned to global / regional brand strategies)with the purpose of help in the achievement of commercial /businessobjectives: sales and brand profitability while ensuring theadequate resource allocation. the scope of this position includes puerto rico and distributor cluster. universal accountabilities -support marketing latam & commercial team in the annualimplementation of marketing and business plans, for the respectivebrands. - ensure the execution of brand guidelines in a consistentway in the ...
Edgewell is not just a company, but a vibrant globalcommunity of 6,800 visionaries, doers, and makers. our family ofover 25 personal care brands serves people in more than 50countries. we are dedicated to infusing joyfulness into everyaspect of our work. our pledge goes beyond our products, with ourfundamental value of people first guiding us to foster a diverse,inclusive, and respectful environment where every team member canflourish and celebrate our shared achievements. position summarycustomer & brand marketing is responsible to ensure brandsgrowth, assuring consistency and the implementation of branding andcommunication messages across different touch points by channel orclient with the deployment of initiatives, commercial actions andpromotions, pos activation, etc... for branding is responsible todevelop plans to bring to live regional brand platforms (all epcbrands) linked to the local realities (giving the high level ofknowledge of the local marketplace). for customer, provide supportto the commercial team developing local brand initiatives connectedwith brand needs (aligned to global / regional brand strategies)with the purpose of help in the achievement of commercial /businessobjectives: sales and brand profitability while ensuring theadequate resource allocation. the scope of this position includespuerto rico and distributor cluster. universal accountabilities -support marketing latam & commercial team in the annualimplementation of marketing and business plans, for the respectivebrands. - ensure the execution of brand guidelines in a consistentway in the affili...
Press tab to move to skip to content link select how often (in days) to receive an alert: location: bogota, dc, co job type: edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . our family of over 25 personal care brands serves people in more than 50 countries . we are dedicated to infusing joyfulness into every aspect of our work. our pledge goes beyond our products, with our fundamental value of people first guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements. position summary the category management & shopper marketing specialist is responsible for developing, managing and controlling shopper marketing initiatives across latam through insights to create and execute marketing stimuli along the path to purchase that engages the shopper, builds brand equity and drives incremental sales for the categories and our products in each channel and cluster. this position will also drive initiatives to develop the wet shave, suncare an fem care categories within our main retailers across latam. the role assures that marketing/category strategies & plans are aligned with customer’s goals and the development within channels (modern trade - supermarkets, regional chains & pharma & discounters), working cross functionally transversely with marketing, customer marketing, sales and customers to assure execution of the correct p2p. universal accountabilities develop & monitor execution of shopper marketing strategies (toolkits) across countries,...
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