MARKETING SPECIALIST - DIRECT BUSINESS UNIT - [FW586]

**position summary**: as a** marketing specialist**, you will be responsible for supporting the sales & marketing needs of the business unit. you will own the marketing roadmap and work with various teams to drive its initiatives forward. you will work closely with the business unit’s gm, brand/channel owners, & internal marketing agency to align marketing needs with the various product roadmaps and deliver the go-to-market strategy. this role requires an understanding of digital marketing, analytics, conversion rate optimization, as well as a proven track record of successfully delivering on projects, programs, & initiatives to achieve business objectives. **what you’ll do**: - own and maintain the marketing roadmap for the business unit to align with brand/product roadmaps and marketing agency guidance - execution of the marketing roadmap projects, programs, & initiatives by working with appropriate delivery teams - responsible for collecting inputs from cross-functional teams - creation of marketing briefs to launch marketing roadmap initiatives - identify channel gaps pertaining to sales & marketing - act as the primary point of contact for business unit team members to submit and drive work through marketing and web development teams - monitor and analyze marketing performance data to identify trends, opportunities, and challenges and make data-driven recommendations for marketing optimization and growth strategies - provide regular reports and updates on marketing performance and key metrics to senior management. - work with the inside sales teams to prov...