COUNTRY MARKETING LEAD

Join indrive as our marketing lead for colombia and play a key role in shaping the future of our brand in one of the most exciting markets. if you're into digital marketing, driving growth with data, and crafting strategies that connect with local audiences while aligning with global brand vision, this is your opportunity to make an impact!responsibilitiesown passenger acquisition & retention: you’ll be responsible for key metrics and driving growth through smart marketing strategies.lead a cross-functional team: you’ll manage a matrixed marketing team and collaborate closely with departments like business development, marketplace efficiency, driver operations, and product to deliver results.optimize marketing campaigns: analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize roi.manage budget: oversee the marketing budget for brazil and ensure it is allocated efficiently to achieve our business objectives.growth hacking: generate creative hypotheses and run tests to identify innovative ways to accelerate growth.brand positioning: lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonance.creative oversight: oversee the creation of marketing materials that really speak to the local culture and vibe, making sure they grab attention and connect with our audience.partnership development: build and maintain strategic partnerships that align with our marketing objectives and drive business growth.market insights: conduct research to understand the local audie...