EMAIL & CRM MARKETING SPECIALIST

Join to apply for the email & crm marketing specialist role at kiwi 2 days ago be among the first 25 applicants join to apply for the email & crm marketing specialist role at kiwi we’re looking for an email & crm marketing specialist to take ownership of our lifecycle communications, combining strategic thinking, executional discipline, and technical know-how to improve customer engagement through email and automated workflows. role objective this role will be responsible for designing, executing, and optimizing lifecycle communication strategies, primarily through email and crm workflows. the ideal candidate will ensure the technical health of our email systems, improve engagement kpis by automating lifecycle journeys and ensuring technical excellence in how data flows through our communication platforms. responsibilities email marketing define and implement the end-to-end email strategy (segmentation, triggers, frequency, content). maintain and improve sending infrastructure and domain reputation (spf, dkim, dmarc, ip health). apply best practices to email content: subject lines, image weight, layout, ctas, etc. design and run a/b tests to refine subject lines, copy, and frequency. crm & automation own the crm tool (customer.io): maintenance, data hygiene, workflows, campaigns, events, user properties, segmentation. develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation). define high-level storytelling and communication strategy. collaborate with the dev team to implement event-based triggers and user properties for automation. part...