Must have:a minimum of 4 years experience managing native advertising campaigns, with demonstrated success managing $100k+ (usd) in monthly ad spend profitably.proven experience planning, strategizing, launching, and scaling end-to-end native advertising campaigns across platforms.expertise in taboola, outbrain, and revcontent, with proficiency in data analysis to inform campaign decisions.demonstrated ability to create winning ad creatives and copy for direct-response campaigns.role missionyou will be instrumental in driving the success of launch potato's native advertising campaigns across platforms like taboola, outbrain, and revcontent while achieving exceptional return on ad spend (roas). in this role, you'll pair compelling creative strategies with data-driven decision-making to optimize performance, enabling millions of new customers to discover financial solutions.outcomescampaign performance: successfully plan, launch, and scale campaigns with profitability, achieving at least a 1.2x roas across platforms.creative testing: establish and maintain a testing cadence to refresh ad creatives, with a focus on optimizing ctr and cpa, and document results in a test log.platform expertise: demonstrate proficiency in campaign setup, management, and optimization across native platforms (taboola, outbrain, revcontent), contributing actionable insights from auction performance and other key metrics.process improvement: develop a native advertising playbook, including best practices and optimization strategies, and deliver at least three recommendations for campaign or process ...
Must have: a minimum of 4 years experience managing native advertising campaigns, with demonstrated success managing $100k+ (usd) in monthly ad spend profitably. proven experience planning, strategizing, launching, and scaling end-to-end native advertising campaigns across platforms. expertise in taboola, outbrain, and revcontent, with proficiency in data analysis to inform campaign decisions. demonstrated ability to create winning ad creatives and copy for direct-response campaigns. role mission you will be instrumental in driving the success of launch potato's native advertising campaigns across platforms like taboola, outbrain, and revcontent while achieving exceptional return on ad spend (roas). in this role, you'll pair compelling creative strategies with data-driven decision-making to optimize performance, enabling millions of new customers to discover financial solutions. outcomes campaign performance : successfully plan, launch, and scale campaigns with profitability, achieving at least a 1.2x roas across platforms. creative testing : establish and maintain a testing cadence to refresh ad creatives, with a focus on optimizing ctr and cpa, and document results in a test log. platform expertise : demonstrate proficiency in campaign setup, management, and optimization across native platforms (taboola, outbrain, revcontent), contributing actionable insights from auction performance and other key metrics. process improvement : develop a native advertising playbook, including best practices and optimization strategies, and deliver at least three recommendations f...
Launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. the company is headquartered in vibrant downtown delray beach, florida, with a unique international team across over a dozen countries. launch potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. as a result, the company is always looking for like-minded teammates and partners. must have: - expertise in tracking technologies (e.g., hasoffers/tune, postbacks, api integrations) and troubleshooting complex technical setups. - strong ability to identify inefficiencies and implement scalable process improvements. - experience with affiliate portals (e.g., impact radius, rakuten, cake) and data visualization tools (e.g., looker, tableau, powerbi). - proven ability to mentor peers, align cross-functional teams, and drive operational excellence. experience: 6+ years of experience in operations, media buying, or technical project management, demonstrating progressive growth in responsibilities and impact. your role: scale efficiencies, align operational strategies with business goals, and ensure sustainable growth to enhance team-wide effectiveness and brand growth. outcomes: - process optimization: identify and implement at least three process improvements within the first six months to enhance workflow efficiency and reduce errors. - technic...
Who are we? launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. the company is headquartered in vibrant downtown delray beach, florida, with a unique international team across over a dozen countries. launch potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. as a result, the company is always looking for like-minded teammates and partners. must have: 4+ years of hands-on experience planning, managing, and optimizing google ads campaigns (search, display, demand gen, performance max, youtube) proven ability to manage large-scale budgets and meet roas and revenue kpis independently strong analytical skills with experience using looker, tableau, or equivalent, plus excel (pivot tables, vlookups) ability to write compelling ad copy and partner on creative asset development exceptional collaboration and communication skills across cross-functional teams experience: minimum of 4 years managing google ads campaigns; experience with multiple campaign types beyond search; ability to report on and act upon campaign data independently your role drive the growth and profitability of launch potato's paid media portfolio by leading the strategy, execution, and optimization of google ads campaigns across multiple channels and verticals outcomes (performance expectations): take full...
Who are we? launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. the company is headquartered in vibrant downtown delray beach, florida, with a unique international team across over a dozen countries. launch potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. as a result, the company is always looking for like-minded teammates and partners. must have: 4+ years of hands-on experience planning, managing, and optimizing google ads campaigns (search, display, demand gen, performance max, youtube) proven ability to manage large-scale budgets and meet roas and revenue kpis independently strong analytical skills with experience using looker, tableau, or equivalent, plus excel (pivot tables, vlookups) ability to write compelling ad copy and partner on creative asset development exceptional collaboration and communication skills across cross-functional teams experience: minimum of 4 years managing google ads campaigns; experience with multiple campaign types beyond search; ability to report on and act upon campaign data independently your role drive the growth and profitability of launch potato's paid media portfolio by leading the strategy, execution, and optimization of google ads campaigns across multiple channels and verticals outcomes (performance expectations): take full...
Join to apply for the senior manager, paid media, google role at launch potato . get ai-powered advice on this job and more exclusive features. about us launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, we connect advertisers to customers across all parts of the consumer journey, from awareness to purchase. headquartered in delray beach, florida, with a diverse international team, our success stems from a high-energy, entrepreneurial culture. we are always looking for like-minded teammates and partners. must have 4+ years of experience managing google ads campaigns (search, display, demand gen, performance max, youtube) ability to manage large budgets and meet roas and revenue kpis independently strong analytical skills using looker, tableau, excel (pivot tables, vlookups) ability to create compelling ad copy and collaborate on creative assets excellent collaboration and communication skills experience minimum of 4 years managing google ads campaigns across multiple types, with the ability to report and act on campaign data independently. your role drive growth and profitability by leading strategy, execution, and optimization of google ads campaigns across channels and verticals. performance expectations own pacing, reporting, and performance for all campaigns, ensuring goals are met manage creative assets and maintain an organized library plan, launch, and optimize campaigns with clear objectives monitor and optimize campaigns to improve ctr, reduce cpa...
Join to apply for the senior paid media manager, google role at launch potato 1 day ago be among the first 25 applicants join to apply for the senior paid media manager, google role at launch potato who are we? launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. who are we? launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. the company is headquartered in vibrant downtown delray beach, florida, with a unique international team across over a dozen countries. launch potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. as a result, the company is always looking for like-minded teammates and partners. must have: 4+ years of hands-on experience planning, managing, and optimizing google ads campaigns (search, display, demand gen, performance max, youtube) proven ability to manage large-scale budgets and meet roas and revenue kpis independently strong analytical skills with experience using looker, tableau, or equivalent, plus excel (pivot tables, vlookups) ability to write compelling ad copy and partner on creative asset development exceptional collaboration and communica...
Launch potato is a digital media company with a portfolio of brands and technologies. as the discovery and conversion company, launch potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. the company is headquartered in vibrant downtown delray beach, florida, with a unique international team across over a dozen countries. launch potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. as a result, the company is always looking for like-minded teammates and partners. must have: expertise in tracking technologies (e.g., hasoffers/tune, postbacks, api integrations) and troubleshooting complex technical setups. strong ability to identify inefficiencies and implement scalable process improvements. experience with affiliate portals (e.g., impact radius, rakuten, cake) and data visualization tools (e.g., looker, tableau, powerbi). proven ability to mentor peers, align cross-functional teams, and drive operational excellence. experience: 6+ years of experience in operations, media buying, or technical project management, demonstrating progressive growth in responsibilities and impact. your role: scale efficiencies, align operational strategies with business goals, and ensure sustainable growth to enhance team-wide effectiveness and brand growth. outcomes: process optimization: identify and implement at least three process improvements within the first six months to enhance workflow efficiency and reduce errors. technical excellence: serve as a subject ma...
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