We are seeking a highly skilled Digital Media Strategist to join our team. The ideal candidate will have a strong media and advertising foundation, with expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Campaign Manager. They will be well-versed in data analysis and able to craft high-performing campaigns that drive results. Key Responsibilities: - Develop and execute data-driven media buying strategies that align with client goals and target audiences. - Conduct market research to identify the most effective media channels. - Analyze historical campaign data to inform media mix and performance projections. - Recommend channel-specific budgets and optimize spend based on performance metrics. - Stay current on media trends, platform updates, and emerging technologies. Campaign Execution & Management: - Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. - Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results. - Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Budget Management: - Manage and allocate media budgets effectively across channels to maximize campaign performance. - Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule. - Identify opportunities for cost-saving without compromising campaign effectiveness. Requirements: - 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms. - Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms). - Proven track record of managing performance marketing campaigns with a focus on results. - Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers). - Exceptional analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Self-motivated, detail-oriented, and able to work independently and as part of a team.