About PayJoy This Role The Senior Product Marketing Manager is responsible for leading product positioning, branding, and messaging for PayJoy Credit Line and Card products globally, ensuring our in-app and omni-channel marketing resonates with customers across several countries; ultimately driving acquisition, engagement, and retention metrics. Key Responsibilities - Define go-to-market plan and execute product launches for new features, partnering with Product, Engineering, and Design teams to ensure a strong value proposition. - Drive customer experience and messaging decisions, including positioning, features, and communication of products to customers (in-app and in marketing). - Create assets to communicate product offers, partnering with Brand, Creative, and Design teams. - Develop and execute strategies for acquisition, engagement, and retention through in-depth customer insights, research, and rapid experimentation. - Conduct qualitative and quantitative research into customer needs and market offers to understand product-market fit and refine product positioning. - Develop and iterate A/B tests to refine in-app and campaign communications, partnering with UI/UX, product, and marketing teams. - Localize communication to adapt to unique needs in each country. Qualifications - Bachelor's degree or studies in a field related to marketing, communication, or advertising. - 7+ years of experience in product marketing, product management, or growth, in LATAM B2C in a high-growth, fast-moving startup environment, preferably in fintech markets serving the underbanked. - Proven experience launching and scaling B2C fintech or financial products, conducting customer research to validate product-market fit and drive messaging strategy. - Bring expertise translating complex financial products into clear and compelling value propositions for customers. - Strong understanding of customer needs and ability to communicate those effectively across in-app and other digital marketing channels. - Familiarity with financial education content and localization. - Strong collaboration skills across cross-functional teams. - Familiarity with customer lifecycle messaging, UX/UI, and/or CRO. - Familiarity with creative production (static/video) and design workflows. PayJoy Principles